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 Generated on March 26 2016 02:26 AM

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* The results are cached for 30s. If you have made changes to your page, please wait for 30s before re-running the test.

SEO Content

Title Alliance Data

Length : 13

Perfect, your title contains between 10 and 70 characters.

Length : 0

Description is missing. It will tell search engines and potential visitors what your page is about. Keep it between 70 and 160 characters (spaces included).

Note: Google sometimes chooses not display the description you put in here, but rather shows a part of your page text that it seems relevant to the users search query..
Og Meta Properties This page does not take advantage of Og Properties. When people share or like your page, it is great to have good Og properties. Otherwise, they will just see a link to your website.

In case of Facebook or Twitter this is how you get started:

Facebook: https://developers.facebook.com/docs/sharing/webmasters

Twitter: https://dev.twitter.com/cards/getting-started
H1 H2 H3 H4 H5 H6
5 15 3 0 0 0
  • [H1]
  • [H1] Who We Are
  • [H1] Our Businesses
  • [H1] Our Leaders
  • [H1] A Few of Our Clients
  • [H2] Making data actionable
  • [H2] Making data actionable
  • [H2] Doing good things that matter
  • [H2] Doing good things that matter
  • [H2] Using technology to save lives
  • [H2] Using technology to save lives
  • [H2] Strengthening our clients’ brands
  • [H2] Strengthening our clients’ brands
  • [H2] Harnessing the power of data to deliver business results
  • [H2] Ed Heffernan / President & CEO, Alliance Data
  • [H2] We think you’ll recognize the names (not to brag)
  • [H2] American Express
  • [H2] Pottery Barn
  • [H2] Walgreens
  • [H2] Contact Us
  • [H3] Executives
  • [H3] Senior Leaders
  • [H3] Board
Images We found 20 images on this web page.

8 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio Ratio : 23%

Awesome! This page's ratio of text to HTML code is higher than 15, but lower than 25 percent.
Flash Perfect, no Flash content has been detected on this page.
Iframe Great, there are no IFrames detected on this page.

URL Rewrite Good!
Underscores in the URLs Perfect! No underscores detected in your URLs.
In-page links We found a total of 23 links including 0 link(s) to files

Anchor Type Juice
News Internal Passing Juice
Investors Internal Passing Juice
Corporate Responsibility Internal Passing Juice
Careers Internal Passing Juice
Ed Heffernan Internal Passing Juice
Charles Horn Internal Passing Juice
Bryan Kennedy Internal Passing Juice
Melisa Miller Internal Passing Juice
Bryan Pearson Internal Passing Juice
Joseph L. Motes III Internal Passing Juice
Jeff Chesnut Internal Passing Juice
Laura Santillan Internal Passing Juice
Karen Wald Internal Passing Juice
Kellie Watts Internal Passing Juice
Bruce K. Anderson Internal Passing Juice
Roger H. Ballou Internal Passing Juice
D. Keith Cobb Internal Passing Juice
E. Linn Draper, JR., Ph. D. Internal Passing Juice
Edward J. Heffernan Internal Passing Juice
Kenneth R. Jensen Internal Passing Juice
Robert A. Minicucci Internal Passing Juice
Laurie A. Tucker Internal Passing Juice
Contact Us Internal Passing Juice

SEO Keywords

Keywords Cloud more clients consumers loyalty right data customer brand credit brands
Keywords Consistency
Keyword Content Title Description Headings
data 7
more 6
clients 6
loyalty 5
right 4


Url Domain : alliancedata.com
Length : 16
Favicon Great, your website has a favicon.
Printability We could not find a Print-Friendly CSS.
Language Good. Your declared language is en.


Doctype HTML 5
Encoding Perfect. Your declared charset is UTF-8.
W3C Validity Errors : 1
Warnings : 0
Email Privacy Great! No email address has been found as plain text!
Deprecated HTML Great! We haven't found any deprecated HTML tags.
Speed Tips
Excellent, your website doesn't use nested tables.
Your website is using inline styles.
Great, your website has a few CSS files.
Your website has too many JS files (more than 6).
Your website does not take advantage of gzip.


Mobile Optimization
Apple Icon
Meta Viewport Tag
Flash content


XML Sitemap Missing

Your website does not have an XML sitemap - to make it easier for search engines to find your pages it is wise to generate a sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more efficiently.

Go here to know more on how to set this up: http://www.sitemaps.org/protocol.html

If you have a lot of pages (up to 500 pages is free) you can auto generate them here: https://www.xml-sitemaps.com
Robots.txt http://alliancedata.com/robots.txt

Great, your website has a robots.txt file.
Analytics Great, your website has an analytics tool.

   Google Analytics

PageSpeed Insights


Clicky Web Analytics