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 Generated on March 31 2016 10:52 AM

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* The results are cached for 30s. If you have made changes to your page, please wait for 30s before re-running the test.

SEO Content

Title Alliance Trust PLC : Investing for generations

Length : 46

Perfect, your title contains between 10 and 70 characters.

Length : 0

Description is missing. It will tell search engines and potential visitors what your page is about. Keep it between 70 and 160 characters (spaces included).

Note: Google sometimes chooses not display the description you put in here, but rather shows a part of your page text that it seems relevant to the users search query..
Og Meta Properties This page does not take advantage of Og Properties. When people share or like your page, it is great to have good Og properties. Otherwise, they will just see a link to your website.

In case of Facebook or Twitter this is how you get started:

Facebook: https://developers.facebook.com/docs/sharing/webmasters

Twitter: https://dev.twitter.com/cards/getting-started
H1 H2 H3 H4 H5 H6
0 4 0 2 1 0
  • [H2] About Alliance Trust
  • [H2] Latest News
  • [H2] Share Price
  • [H2] RNS News
  • [H4] At Alliance Trust we care about the long-term prosperity of all of our shareholders. We have been protectors of our shareholders and clients’ wealth since 1888.
  • [H4] Bogus Communications
  • [H5] document.write(price)p document.write(arrow) document.write(change_plus) (document.write(percentage_change) %)
Images We found 8 images on this web page.

6 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio Ratio : 10%

This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content. Search engines these days are smart enough to figure out if a page is on-topic and interesting enough to get higher rankings in their search results.

Try to write a good article around 1500 words and check for grammar and spelling errors. As they say in the SEO world: "Content is King."
Flash Perfect, no Flash content has been detected on this page.
Iframe IFrames elements were detected on this page. Search engines cannot read what is inside an IFrame (For example YouTube video's). It's not crucial, but if there is an alternative, please look into it.

URL Rewrite Good!
Underscores in the URLs Perfect! No underscores detected in your URLs.
In-page links We found a total of 34 links including 2 link(s) to files

Anchor Type Juice
Alliance Trust Savings Online External Passing Juice
Alliance Trust Investments External Passing Juice
Investment Focus External Passing Juice
- Internal Passing Juice
Stock Holdings Internal Passing Juice
Factsheets Internal Passing Juice
Share Price Internal Passing Juice
RNS Announcements Internal Passing Juice
Major Shareholders Internal Passing Juice
Dividends Internal Passing Juice
Registrars Internal Passing Juice
Investor Calendar Internal Passing Juice
AGM Internal Passing Juice
Report and Accounts Internal Passing Juice
Contact us Internal Passing Juice
Board and Committees Internal Passing Juice
Guides & Other Ducuments Internal Passing Juice
Policies Internal Passing Juice
News and Commentary Internal Passing Juice
Videos Internal Passing Juice
FAQs Internal Passing Juice
Glossary Internal Passing Juice
About us Internal Passing Juice
History Internal Passing Juice
Find out more » Internal Passing Juice
Monthly Factsheet as at end 29 February 2016 Internal Passing Juice
Annual Report and Accounts for year to 31 December 2015 Internal Passing Juice
Results for year to 31 December 2015 Internal Passing Juice
Katherine Garrett-Cox to stand down as Chief Executive of Alliance Trust Investments Limited Internal Passing Juice
FCA’s Scam Smart website External Passing Juice
Site Map Internal Passing Juice
Privacy Policy Internal Passing Juice
Statutory Disclosures Internal Passing Juice
Security Internal Passing Juice

SEO Keywords

Keywords Cloud alliance trust monthly december news rns year annual accounts factsheet
Keywords Consistency
Keyword Content Title Description Headings
alliance 5
trust 5
news 3
annual 2
monthly 2


Url Domain : alliancetrust.co.uk
Length : 19
Favicon Great, your website has a favicon.
Printability We could not find a Print-Friendly CSS.
Language Good. Your declared language is en.


Doctype HTML 5
Encoding Perfect. Your declared charset is UTF-8.
W3C Validity Errors : 40
Warnings : 10
Email Privacy Great! No email address has been found as plain text!
Deprecated HTML Great! We haven't found any deprecated HTML tags.
Speed Tips
Excellent, your website doesn't use nested tables.
Perfect. No inline css has been found in HTML tags!
Great, your website has a few CSS files.
Your website has too many JS files (more than 6).
Your website does not take advantage of gzip.


Mobile Optimization
Apple Icon
Meta Viewport Tag
Flash content


XML Sitemap Missing

Your website does not have an XML sitemap - to make it easier for search engines to find your pages it is wise to generate a sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more efficiently.

Go here to know more on how to set this up: http://www.sitemaps.org/protocol.html

If you have a lot of pages (up to 500 pages is free) you can auto generate them here: https://www.xml-sitemaps.com
Robots.txt http://alliancetrust.co.uk/robots.txt

Great, your website has a robots.txt file.
Analytics Great, your website has an analytics tool.

   Google Analytics

PageSpeed Insights


Clicky Web Analytics