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 Generated on March 20 2016 03:10 AM

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SEO Content

Title Homepage - British Army Website

Length : 31

Perfect, your title contains between 10 and 70 characters.
Description The British Army

Length : 16

Ideally, your meta description should contain between 70 and 160 characters (spaces included).
Og Meta Properties This page does not take advantage of Og Properties. When people share or like your page, it is great to have good Og properties. Otherwise, they will just see a link to your website.

In case of Facebook or Twitter this is how you get started:

Facebook: https://developers.facebook.com/docs/sharing/webmasters

Twitter: https://dev.twitter.com/cards/getting-started
H1 H2 H3 H4 H5 H6
1 4 5 0 0 0
  • [H1] The British Army
  • [H2] Securing Britain in an uncertain world
  • [H2] News and features
  • [H2] Focus on...
  • [H2] Other useful information links
  • [H3] Ready to join?
  • [H3] Unit finder
  • [H3] Operations
  • [H3] Online security
  • [H3] Related websites
Images We found 14 images on this web page.

Awesome! Most or all of your images have alt attributes.
Text/HTML Ratio Ratio : 11%

This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content. Search engines these days are smart enough to figure out if a page is on-topic and interesting enough to get higher rankings in their search results.

Try to write a good article around 1500 words and check for grammar and spelling errors. As they say in the SEO world: "Content is King."
Flash Perfect, no Flash content has been detected on this page.
Iframe IFrames elements were detected on this page. Search engines cannot read what is inside an IFrame (For example YouTube video's). It's not crucial, but if there is an alternative, please look into it.

URL Rewrite Good!
Underscores in the URLs We have detected underscores in your URLs. You should rather use hyphens to optimize your SEO.
In-page links We found a total of 35 links including 0 link(s) to files

Anchor Type Juice
Skip Navigation Internal Passing Juice
Go to the home page Internal Passing Juice
Ok Internal Passing Juice
Change cookie settings Internal Passing Juice
Read privacy policy Internal Passing Juice
Log in Internal Passing Juice
Home Internal Passing Juice
Joining The Army Internal Passing Juice
British Army Structure Internal Passing Juice
Training and Education Internal Passing Juice
Equipment Internal Passing Juice
Operations and Deployments Internal Passing Juice
Welfare and Support Internal Passing Juice
Events, Activities and Leisure Internal Passing Juice
News and Features Internal Passing Juice
News and features Internal Passing Juice
Join as a Regular Internal Passing Juice
Join as a Reservist Internal Passing Juice
Divisions and Brigades Internal Passing Juice
Corps and Regiments Internal Passing Juice
The Army Reserve Internal Passing Juice
Overseas deployments Internal Passing Juice
Social media channels Internal Passing Juice
How personal do you want your profile to be? External Passing Juice
Defence Gateway External Passing Juice
Ministry of Defence External Passing Juice
Royal Navy External Passing Juice
Royal Air Force External Passing Juice
- External Passing Juice
Freedom of Information Internal Passing Juice
Accessibility Internal Passing Juice
Site map Internal Passing Juice
Security policy Internal Passing Juice
Contact us Internal Passing Juice
Change cookie settings Internal Passing Juice

SEO Keywords

Keywords Cloud privacy settings british policy website cookies change information cookie army
Keywords Consistency
Keyword Content Title Description Headings
settings 4
army 4
cookie 4
change 3
website 3


Url Domain : army.mod.uk
Length : 11
Favicon Great, your website has a favicon.
Printability Great. We have found a Print-Friendly CSS.
Language Good. Your declared language is en.


Doctype HTML 4.01 Strict
Encoding Perfect. Your declared charset is UTF-8.
W3C Validity Errors : 57
Warnings : 2
Email Privacy Warning! At least one email address has been found in plain text. Your email address will be used for spam. Please consider one of these options:

1. Integrate a contact form on your site.
2. Make it difficult for spam bots by using an obfuscator: Email Address Obfuscator
Deprecated HTML Great! We haven't found any deprecated HTML tags.
Speed Tips
Excellent, your website doesn't use nested tables.
Your website is using inline styles.
Great, your website has a few CSS files.
Your website has too many JS files (more than 6).
Your website does not take advantage of gzip.


Mobile Optimization
Apple Icon
Meta Viewport Tag
Flash content


XML Sitemap Missing

Your website does not have an XML sitemap - to make it easier for search engines to find your pages it is wise to generate a sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more efficiently.

Go here to know more on how to set this up: http://www.sitemaps.org/protocol.html

If you have a lot of pages (up to 500 pages is free) you can auto generate them here: https://www.xml-sitemaps.com
Robots.txt http://army.mod.uk/robots.txt

Great, your website has a robots.txt file.
Analytics Missing

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but it can also be good to install a second one in order to cross-check the data. This can be Google Analytics or Clicky.com

PageSpeed Insights