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 Generated on May 05 2016 20:55 PM

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SEO Content

Title Auto-Owners Insurance | Providing Life, Home, Car, Business Insurance

Length : 71

Ideally, your title should contain between 10 and 70 characters (spaces included). Try to write a catchy title to get attention.
Description Auto-Owners Insurance | Providing Car, Life, Home, Business Insurance

Length : 69

Ideally, your meta description should contain between 70 and 160 characters (spaces included).
Og Meta Properties Good, your page takes advantage of Og Properties. You can click the expand button below-right to see what it contains.

Property Content
type company
image //www.auto-owners.com/Portals/0/images/logo/round_ao_logo.jpg
site_name Auto Owners Insurance
latitude 42.724204
longitude -84.638719
street-address 6101 Anacapri Blvd
locality Lansing
region MI
postal-code 48917
country-name USA
H1 H2 H3 H4 H5 H6
0 3 0 0 0 0
  • [H2] Find a Local Agency
  • [H2] Start an Auto Quote
  • [H2] Customer Log In
Images We found 10 images on this web page.

Awesome! Most or all of your images have alt attributes.
Text/HTML Ratio Ratio : 8%

This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content. Search engines these days are smart enough to figure out if a page is on-topic and interesting enough to get higher rankings in their search results.

Try to write a good article around 1500 words and check for grammar and spelling errors. As they say in the SEO world: "Content is King."
Flash Perfect, no Flash content has been detected on this page.
Iframe IFrames elements were detected on this page. Search engines cannot read what is inside an IFrame (For example YouTube video's). It's not crucial, but if there is an alternative, please look into it.

URL Rewrite Good!
Underscores in the URLs We have detected underscores in your URLs. You should rather use hyphens to optimize your SEO.
In-page links We found a total of 21 links including 0 link(s) to files

Anchor Type Juice
Auto-Owners Insurance Home Internal Passing Juice
Customer Center Internal Passing Juice
Find a Career with Us Internal Passing Juice
Products Internal Passing Juice
About Us Internal Passing Juice
Customer Claims Internal Passing Juice
Search External Passing Juice
search by address Internal Passing Juice
More information... Internal Passing Juice
Log In Internal Passing Juice
Sign Up Now Internal Passing Juice
Learn More Internal Passing Juice
Learn More Internal Passing Juice
Learn More Internal Passing Juice
Learn More Internal Passing Juice
Media Center Internal Passing Juice
Contact Us Internal Passing Juice
Site Map Internal Passing Juice
Terms of Use Internal Passing Juice
Agency Login External Passing Juice
Mobile Site Internal Passing Juice

SEO Keywords

Keywords Cloud information claims log sign auto-owners customer insurance career products center
Keywords Consistency
Keyword Content Title Description Headings
customer 6
insurance 4
center 4
auto-owners 3
claims 2


Url Domain : auto-owners.com
Length : 15
Favicon Great, your website has a favicon.
Printability We could not find a Print-Friendly CSS.
Language Good. Your declared language is en.


Doctype XHTML 1.0 Transitional
Encoding Perfect. Your declared charset is UTF-8.
W3C Validity Errors : 0
Warnings : 0
Email Privacy Great! No email address has been found as plain text!
Deprecated HTML Great! We haven't found any deprecated HTML tags.
Speed Tips
Excellent, your website doesn't use nested tables.
Your website is using inline styles.
Your website has too many CSS files (more than 4).
Your website has too many JS files (more than 6).
Your website does not take advantage of gzip.


Mobile Optimization
Apple Icon
Meta Viewport Tag
Flash content


XML Sitemap Missing

Your website does not have an XML sitemap - to make it easier for search engines to find your pages it is wise to generate a sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more efficiently.

Go here to know more on how to set this up: http://www.sitemaps.org/protocol.html

If you have a lot of pages (up to 500 pages is free) you can auto generate them here: https://www.xml-sitemaps.com
Robots.txt http://auto-owners.com/robots.txt

Great, your website has a robots.txt file.
Analytics Great, your website has an analytics tool.

   Google Tag Manager

PageSpeed Insights


Clicky Web Analytics