Logo Website Test

Website-test logo
← Click to update



 Generated on May 06 2016 12:21 PM

Analyse again


Download PDF Report

* The results are cached for 30s. If you have made changes to your page, please wait for 30s before re-running the test.

SEO Content

Title Boots - Beauty | Health | Pharmacy and Prescriptions - Boots

Length : 61

Perfect, your title contains between 10 and 70 characters.
Description Shop our extensive range of health and beauty products from leading brands, fragrances for her and him, gift sets and much more on Boots.com

Length : 140

Great, your meta description contains between 70 and 160 characters.
Og Meta Properties This page does not take advantage of Og Properties. When people share or like your page, it is great to have good Og properties. Otherwise, they will just see a link to your website.

In case of Facebook or Twitter this is how you get started:

Facebook: https://developers.facebook.com/docs/sharing/webmasters

Twitter: https://dev.twitter.com/cards/getting-started
H1 H2 H3 H4 H5 H6
1 5 76 2 0 0
  • [H1] Boots.com
  • [H2] Baby
  • [H2] No7
  • [H2] NYX
  • [H2]
  • [H2]
  • [H3] Browse by category
  • [H3] Departments
  • [H3] Prescriptions
  • [H3] Services & clinics
  • [H3] Boots WebMD: partners in health
  • [H3] Health & fitness trackers
  • [H3] Vitamins & supplements
  • [H3] Great Offers
  • [H3] Browse by category
  • [H3] Make-up quick finds
  • [H3] Make-up brands
  • [H3] Skincare quick finds
  • [H3] Skincare brands
  • [H3] Accessories quick finds
  • [H3] Accessories brands
  • [H3] Browse by category
  • [H3] Featured brands
  • [H3] Popular perfumes
  • [H3] Popular aftershaves
  • [H3] Celebrity fragrances
  • [H3] New fragrances
  • [H3] Browse by category
  • [H3] Popular Brands
  • [H3] Mini Club Clothing
  • [H3] Travel
  • [H3] Nursery
  • [H3] Feeding
  • [H3] Bathing & Changing
  • [H3] Pregnancy & Maternity
  • [H3] Baby Event Offers
  • [H3] Browse by category
  • [H3] Hair
  • [H3] Dental
  • [H3] Bathroom essentials
  • [H3] Featured brands
  • [H3] Browse by category
  • [H3] Shaving
  • [H3] Facial skincare
  • [H3] Grooming & essentials
  • [H3] Featured brands
  • [H3] Browse by category
  • [H3] Hair Styling
  • [H3] Female hair removal
  • [H3] Health & fitness
  • [H3] Male grooming
  • [H3] Electrical dental
  • [H3] Beauty tools
  • [H3] Boots kitchen appliances
  • [H3] Browse by category
  • [H3] Featured brands
  • [H3] Information & advice
  • [H3] Bootsphoto.com
  • [H3] Browse by category
  • [H3] Top designer brands
  • [H3] Glasses & sunglasses
  • [H3] Contact lenses
  • [H3] Eye health & eye care
  • [H3] Opticians offers
  • [H3] Browse by category
  • [H3] Browse by brand
  • [H3] Browse by age range
  • [H3] Browse by category
  • [H3] Gifts by recipient
  • [H3] Gifts by type
  • [H3] Browse by category
  • [H3] Browse by type
  • [H3] Information & advice
  • [H3] Browse by category
  • [H3] Offers by department
  • [H3] Featured offers
  • [H3] Boots Advantage Card offers
  • [H3] Customer services
  • [H3] Shopping with us
  • [H3] Boots services
  • [H3] Boots websites
  • [H3] About Boots
  • [H4] Connect with us
  • [H4] Our partner sites
Images We found 44 images on this web page.

11 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio Ratio : 1%

This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content. Search engines these days are smart enough to figure out if a page is on-topic and interesting enough to get higher rankings in their search results.

Try to write a good article around 1500 words and check for grammar and spelling errors. As they say in the SEO world: "Content is King."
Flash Perfect, no Flash content has been detected on this page.
Iframe Great, there are no IFrames detected on this page.

URL Rewrite Your links have query strings. This is not very readable for your users.
Underscores in the URLs We have detected underscores in your URLs. You should rather use hyphens to optimize your SEO.
In-page links We found a total of 35 links including 2 link(s) to files

Anchor Type Juice
skip to main content Internal Passing Juice
Login Internal Passing Juice
My Account Internal Passing Juice
Help External Passing Juice
Can't find country? Internal Passing Juice
Learn more about our Boots Laboratories range External Passing Juice
Contact us Internal Passing Juice
Delivery information External Passing Juice
Want to return an item? External Passing Juice
Site map Internal Passing Juice
A-Z Brands Internal Passing Juice
Shopping with us Internal Passing Juice
Store locator Internal Passing Juice
Advantage Card Internal Passing Juice
Gift cards Internal Passing Juice
Boots app Internal Passing Juice
Pharmacy Internal Passing Juice
Photo processing External Passing Juice
Opticians Internal Passing Juice
Boots Hearingcare Internal Passing Juice
Insurance Internal Passing Juice
Boots for business Internal Passing Juice
Book an appointment Internal Passing Juice
BootsWebMD.com Internal Passing Juice
Boots Kitchen Appliances External Passing Juice
Boots Personalised Gifts External Passing Juice
Boots.com mobile site Internal Passing Juice
Boots Designer Sunglasses External Passing Juice
About our pharmacy External Passing Juice
Privacy & cookies External Passing Juice
Terms and Conditions External Passing Juice
Jobs External Passing Juice
Company information External Passing Juice
Corporate social responsibility External Passing Juice
Using Our Pharmacy Services Internal Passing Juice

SEO Keywords

Keywords Cloud registered advantage number ng2 card 3aaregistered register boots sign company
Keywords Consistency
Keyword Content Title Description Headings
boots 5
registered 3
advantage 2
card 2
number 2


Url Domain : boots.com
Length : 9
Favicon Great, your website has a favicon.
Printability Great. We have found a Print-Friendly CSS.
Language Good. Your declared language is en.


Doctype XHTML 1.0 Transitional
Encoding Perfect. Your declared charset is UTF-8.
W3C Validity Errors : 25
Warnings : 0
Email Privacy Great! No email address has been found as plain text!
Deprecated HTML
Deprecated tags Occurrences
<font> 2
Deprecated HTML tags are HTML tags that are no longer used. It is recommended that you remove or replace these tags because they are now considered obsolete.
Speed Tips
Excellent, your website doesn't use nested tables.
Your website is using inline styles.
Your website has too many CSS files (more than 4).
Your website has too many JS files (more than 6).
Your website does not take advantage of gzip.


Mobile Optimization
Apple Icon
Meta Viewport Tag
Flash content


XML Sitemap Great, your website has an XML sitemap.

Robots.txt http://boots.com/robots.txt

Great, your website has a robots.txt file.
Analytics Missing

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but it can also be good to install a second one in order to cross-check the data. This can be Google Analytics or Clicky.com

PageSpeed Insights