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 Generated on May 18 2016 14:38 PM

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* The results are cached for 30s. If you have made changes to your page, please wait for 30s before re-running the test.

SEO Content

Title Welcome

Length : 7

Ideally, your title should contain between 10 and 70 characters (spaces included). Try to write a catchy title to get attention.

Length : 0

Description is missing. It will tell search engines and potential visitors what your page is about. Keep it between 70 and 160 characters (spaces included).

Note: Google sometimes chooses not display the description you put in here, but rather shows a part of your page text that it seems relevant to the users search query..
Og Meta Properties This page does not take advantage of Og Properties. When people share or like your page, it is great to have good Og properties. Otherwise, they will just see a link to your website.

In case of Facebook or Twitter this is how you get started:

Facebook: https://developers.facebook.com/docs/sharing/webmasters

Twitter: https://dev.twitter.com/cards/getting-started
H1 H2 H3 H4 H5 H6
1 0 0 0 0 0
  • [H1] Charmer Sunbelt, Inc.
Images We found 26 images on this web page.

11 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio Ratio : 2%

This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content. Search engines these days are smart enough to figure out if a page is on-topic and interesting enough to get higher rankings in their search results.

Try to write a good article around 1500 words and check for grammar and spelling errors. As they say in the SEO world: "Content is King."
Flash Perfect, no Flash content has been detected on this page.
Iframe Great, there are no IFrames detected on this page.

URL Rewrite Good!
Underscores in the URLs We have detected underscores in your URLs. You should rather use hyphens to optimize your SEO.
In-page links We found a total of 46 links including 1 link(s) to files

Anchor Type Juice
Turn on more accessible mode Internal Passing Juice
Skip to main content Internal Passing Juice
Associate Internal Passing Juice
Depletions Internal Passing Juice
DivePort Internal Passing Juice
NetDiver Internal Passing Juice
Help Internal Passing Juice
Help Internal Passing Juice
Bill and Hold Internal Passing Juice
Empire Merchants Internal Passing Juice
About Us Internal Passing Juice
Brands We Offer Internal Passing Juice
News & Events Internal Passing Juice
Community Relations Internal Passing Juice
Education Internal Passing Juice
Customer Internal Passing Juice
Services We Offer Internal Passing Juice
Leadership Team Internal Passing Juice
Join Our Team Internal Passing Juice
Sales Divisions Internal Passing Juice
Brands External Passing Juice
Suppliers Internal Passing Juice
New Products Internal Passing Juice
Social Responsibility Internal Passing Juice
Empire Merchants in the Community Internal Passing Juice
Retailer Education Internal Passing Juice
WSET Three-Minute Wine School Internal Passing Juice
Becoming a Customer Internal Passing Juice
Bill and Store Form Internal Passing Juice
COD Internal Passing Juice
Customer Service Internal Passing Juice
Delivery Instructions Internal Passing Juice
Empire Online Internal Passing Juice
Empire Online/Pay by Phone – Forms and Training Guide Internal Passing Juice
Help Internal Passing Juice
Important Updates Internal Passing Juice
Policy Memos Internal Passing Juice
Pricing Internal Passing Juice
Empire Merchants Helps Hope Lodge Internal Passing Juice
Relay for Life 2015 Internal Passing Juice
ABOUT US Internal Passing Juice
BRANDS WE OFFER Internal Passing Juice
NEWS & EVENTS Internal Passing Juice
COMMUNITY RELATIONS Internal Passing Juice
EDUCATION Internal Passing Juice
CUSTOMER SERVICE Internal Passing Juice

SEO Keywords

Keywords Cloud service help login customer education events news brands relations community
Keywords Consistency
Keyword Content Title Description Headings
relations 1
community 1
education 1
customer 1
service 1


Url Domain : empiremerchants.com
Length : 19
Favicon Great, your website has a favicon.
Printability We could not find a Print-Friendly CSS.
Language You have not specified a language.


Doctype HTML 4.01 Transitional
Encoding Perfect. Your declared charset is UTF-8.
W3C Validity Errors : 0
Warnings : 0
Email Privacy Great! No email address has been found as plain text!
Deprecated HTML
Deprecated tags Occurrences
<font> 2
Deprecated HTML tags are HTML tags that are no longer used. It is recommended that you remove or replace these tags because they are now considered obsolete.
Speed Tips
Attention! Try to avoid nested tables in HTML.
Your website is using inline styles.
Your website has too many CSS files (more than 4).
Your website has too many JS files (more than 6).
Your website does not take advantage of gzip.


Mobile Optimization
Apple Icon
Meta Viewport Tag
Flash content


XML Sitemap Missing

Your website does not have an XML sitemap - to make it easier for search engines to find your pages it is wise to generate a sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more efficiently.

Go here to know more on how to set this up: http://www.sitemaps.org/protocol.html

If you have a lot of pages (up to 500 pages is free) you can auto generate them here: https://www.xml-sitemaps.com
Robots.txt http://empiremerchants.com/robots.txt

Great, your website has a robots.txt file.
Analytics Missing

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but it can also be good to install a second one in order to cross-check the data. This can be Google Analytics or Clicky.com

PageSpeed Insights


Clicky Web Analytics