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 Generated on March 29 2016 18:12 PM

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SEO Content

Title Home – FirstGroup plc

Length : 21

Perfect, your title contains between 10 and 70 characters.
Description FirstGroup plc is the leading transport operator in the UK and North America, providing solutions for a congested world ... keeping people moving and communities prospering.

Length : 173

Ideally, your meta description should contain between 70 and 160 characters (spaces included).
Og Meta Properties Good, your page takes advantage of Og Properties. You can click the expand button below-right to see what it contains.

Property Content
type website
url http://www.firstgroupplc.com/
title Home
image http://firstgroup-plc.production.investis.com/~/media/Images/F/Firstgroup-Plc/logo/main-logo.png
H1 H2 H3 H4 H5 H6
1 10 0 0 0 0
  • [H1] FirstGroup plc is the leading transport operator in the UK and North America, providing solutions for an increasingly congested world... keeping people moving and communities prospering.
  • [H2] Latest news
  • [H2] Regulatory announcements
  • [H2] Results centre
  • [H2] Our services
  • [H2] Annual report
  • [H2] Responsibility
  • [H2] Next financial events
  • [H2] Site services
  • [H2] Quick links
  • [H2] Email alerts
Images We found 31 images on this web page.

17 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio Ratio : 25%

Ideal! This page's ratio of text to HTML code is between 25 and 70 percent.
Flash Perfect, no Flash content has been detected on this page.
Iframe IFrames elements were detected on this page. Search engines cannot read what is inside an IFrame (For example YouTube video's). It's not crucial, but if there is an alternative, please look into it.

URL Rewrite Your links have query strings. This is not very readable for your users.
Underscores in the URLs Perfect! No underscores detected in your URLs.
In-page links We found a total of 59 links including 3 link(s) to files

Anchor Type Juice
Skip to main content [Access key S] Internal Passing Juice
Skip to first level navigation [Access key N] Internal Passing Juice
Skip to second level navigation [Access key L] Internal Passing Juice
Home page [Access key 1] Internal Passing Juice
Site map [Access key 2] Internal Passing Juice
Legal information [Access key 4] Internal Passing Juice
Feedback form/Contact Us [Access key 5] Internal Passing Juice
Search [Access key 6] Internal Passing Juice
Accessibility [Access key 0] Internal Passing Juice
About FirstGroup [Access key 7] Internal Passing Juice
News and media [Access key 8] Internal Passing Juice
Investors [Access key 9] Internal Passing Juice
Responsibility [Access key B] Internal Passing Juice
Careers [Access key D] External Passing Juice
First Student US External Passing Juice
First Student Canada External Passing Juice
First Student Charter Bus Rental External Passing Juice
First Transit External Passing Juice
First Vehicle Services External Passing Juice
Greyhound US External Passing Juice
Greyhound Canada External Passing Juice
Greyhound Mexico External Passing Juice
BoltBus External Passing Juice
YO! Bus External Passing Juice
Aircoach External Passing Juice
First UK Bus External Passing Juice
Greyhound UK External Passing Juice
First Student UK External Passing Juice
First Travel Solutions External noFollow
Great Western Railway (GWR) External Passing Juice
First ScotRail External Passing Juice
First TransPennine Express External Passing Juice
First Hull Trains External Passing Juice
Search Internal Passing Juice
Latest news Internal Passing Juice
Click Here Internal Passing Juice
Click here Internal Passing Juice
More information Internal Passing Juice
Latest news Internal Passing Juice
First Student locations collect thousands of bottles of water for Flint residents Internal Passing Juice
MORE NEWS Internal Passing Juice
Director/PDMR Shareholding External Passing Juice
Director/PDMR Shareholding External Passing Juice
MORE ANNOUNCEMENTS Internal Passing Juice
RESULTS CENTRE Internal Passing Juice
First Student Internal Passing Juice
First Transit Internal Passing Juice
Greyhound Internal Passing Juice
FIRST Bus Internal Passing Juice
FIRST Rail Internal Passing Juice
VIEW ANNUAL REPORT Internal Passing Juice
VIEW CR REPORT Internal Passing Juice
MORE EVENTS Internal Passing Juice
Privacy Internal Passing Juice
Cookies policy Internal Passing Juice
Reports and presentations Internal Passing Juice
Facts and figures Internal Passing Juice
Awards Internal Passing Juice
 Adobe Reader External Passing Juice

SEO Keywords

Keywords Cloud access annual responsibility firstgroup report share first key more news
Keywords Consistency
Keyword Content Title Description Headings
first 16
access 15
key 14
firstgroup 9
news 8


Url Domain : firstgroupplc.com
Length : 17
Favicon Great, your website has a favicon.
Printability Great. We have found a Print-Friendly CSS.
Language Good. Your declared language is en.


Doctype HTML 5
Encoding Perfect. Your declared charset is UTF-8.
W3C Validity Errors : 55
Warnings : 26
Email Privacy Great! No email address has been found as plain text!
Deprecated HTML Great! We haven't found any deprecated HTML tags.
Speed Tips
Excellent, your website doesn't use nested tables.
Your website is using inline styles.
Great, your website has a few CSS files.
Perfect, your website has a few JavaScript files.
Your website does not take advantage of gzip.


Mobile Optimization
Apple Icon
Meta Viewport Tag
Flash content


XML Sitemap Missing

Your website does not have an XML sitemap - to make it easier for search engines to find your pages it is wise to generate a sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more efficiently.

Go here to know more on how to set this up: http://www.sitemaps.org/protocol.html

If you have a lot of pages (up to 500 pages is free) you can auto generate them here: https://www.xml-sitemaps.com
Robots.txt http://firstgroupplc.com/robots.txt

Great, your website has a robots.txt file.
Analytics Great, your website has an analytics tool.

   Google Analytics

PageSpeed Insights