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 Generated on March 18 2016 00:47 AM

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SEO Content

Title The Scottish Government - Home Page

Length : 35

Perfect, your title contains between 10 and 70 characters.
Description Home page for site Scottish Government

Length : 38

Ideally, your meta description should contain between 70 and 160 characters (spaces included).
Og Meta Properties This page does not take advantage of Og Properties. When people share or like your page, it is great to have good Og properties. Otherwise, they will just see a link to your website.

In case of Facebook or Twitter this is how you get started:

Facebook: https://developers.facebook.com/docs/sharing/webmasters

Twitter: https://dev.twitter.com/cards/getting-started
H1 H2 H3 H4 H5 H6
1 12 10 1 1 16
  • [H1] Scottish Government
  • [H2] The Scottish Government - Home Page
  • [H2] Responsibilities
  • [H2] Features
  • [H2] Topics
  • [H2] LATEST
  • [H2] Latest News
  • [H2] Publications
  • [H2] Consultations
  • [H2] Also see
  • [H2] About
  • [H2] Also worth seeing
  • [H2] Constitutional Reform
  • [H3] Topics
  • [H3] Latest NewsRSS feed
  • [H3] PublicationsRSS feed
  • [H3] ConsultationsRSS feed
  • [H3] First Minister
  • [H3] Also worth seeing
  • [H3] Follow the Scottish Government
  • [H3] Flickr
  • [H3] YouTube
  • [H3] Twitter
  • [H4] Subscribe for updates
  • [H5] The responsibilities of the Scottish Government include health, education, justice, rural affairs, housing and the environment.
  • [H6] Arts, Culture & Sport
  • [H6] Economy
  • [H6] Health & Social Care
  • [H6] People & Society
  • [H6] Built Environment
  • [H6] Education & Training
  • [H6] International
  • [H6] Public Sector
  • [H6] Business, Industry & Energy
  • [H6] Environment
  • [H6] Law, Order & Public Safety
  • [H6] Research
  • [H6] Constitutional Reform
  • [H6] Farming & Rural Issues
  • [H6] Marine & Fisheries
  • [H6] Statistics
Images We found 2 images on this web page.

2 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio Ratio : 1%

This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content. Search engines these days are smart enough to figure out if a page is on-topic and interesting enough to get higher rankings in their search results.

Try to write a good article around 1500 words and check for grammar and spelling errors. As they say in the SEO world: "Content is King."
Flash Perfect, no Flash content has been detected on this page.
Iframe IFrames elements were detected on this page. Search engines cannot read what is inside an IFrame (For example YouTube video's). It's not crucial, but if there is an alternative, please look into it.

URL Rewrite Your links have query strings. This is not very readable for your users.
Underscores in the URLs We have detected underscores in your URLs. You should rather use hyphens to optimize your SEO.
In-page links We found a total of 55 links including 0 link(s) to files

Anchor Type Juice
Contacts Internal Passing Juice
Help Internal Passing Juice
Register to receive email External Passing Juice
Home Internal Passing Juice
About Internal Passing Juice
Topics Internal Passing Juice
News Internal Passing Juice
Publications Internal Passing Juice
Consultations Internal Passing Juice
European Union Internal Passing Juice
Fiscal Framework Internal Passing Juice
Read the news release External Passing Juice
Agreement on fiscal framework Internal Passing Juice
Arts, Culture & Sport Internal Passing Juice
Economy Internal Passing Juice
Health & Social Care Internal Passing Juice
People & Society Internal Passing Juice
Built Environment Internal Passing Juice
Education & Training Internal Passing Juice
International Internal Passing Juice
Public Sector Internal Passing Juice
Business, Industry & Energy Internal Passing Juice
Environment Internal Passing Juice
Law, Order & Public Safety Internal Passing Juice
Research Internal Passing Juice
Constitutional Reform Internal Passing Juice
Farming & Rural Issues Internal Passing Juice
Marine & Fisheries Internal Passing Juice
Statistics Internal Passing Juice
RSS feed External Passing Juice
RSS feed External Passing Juice
RSS feed External Passing Juice
Read biography Internal Passing Juice
Office of the First Minister website Internal Passing Juice
Like on Facebook External Passing Juice
Follow on Twitter External Passing Juice
View on Flickr External Passing Juice
Watch on YouTube External Passing Juice
Find a Minister Internal Passing Juice
Find a Directorate Internal Passing Juice
Scottish Bank Holidays External Passing Juice
Job vacancies External Passing Juice
@scotgovjobs External Passing Juice
Games Legacy 2014 External Passing Juice
Scottish Government Blogs External Passing Juice
Facebook External Passing Juice
Twitter External Passing Juice
Flickr External Passing Juice
Instagram External Passing Juice
YouTube External Passing Juice
AudioBoom External Passing Juice
Channels Internal Passing Juice
Feedback Internal Passing Juice
Crown Copyright Internal Passing Juice
Privacy Policy and Content Disclaimer Internal Passing Juice

SEO Keywords

Keywords Cloud page government scottish home
Keywords Consistency
Keyword Content Title Description Headings
page 1
home 1
government 1
scottish 1


Url Domain : gov.scot
Length : 8
Favicon Great, your website has a favicon.
Printability We could not find a Print-Friendly CSS.
Language Good. Your declared language is en.


Doctype HTML 5
Encoding You have not specified the document's charset.
W3C Validity Errors : 18
Warnings : 0
Email Privacy Great! No email address has been found as plain text!
Deprecated HTML Great! We haven't found any deprecated HTML tags.
Speed Tips
Excellent, your website doesn't use nested tables.
Your website is using inline styles.
Great, your website has a few CSS files.
Your website has too many JS files (more than 6).
Your website does not take advantage of gzip.


Mobile Optimization
Apple Icon
Meta Viewport Tag
Flash content


XML Sitemap Missing

Your website does not have an XML sitemap - to make it easier for search engines to find your pages it is wise to generate a sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more efficiently.

Go here to know more on how to set this up: http://www.sitemaps.org/protocol.html

If you have a lot of pages (up to 500 pages is free) you can auto generate them here: https://www.xml-sitemaps.com
Robots.txt http://gov.scot/robots.txt

Great, your website has a robots.txt file.
Analytics Missing

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but it can also be good to install a second one in order to cross-check the data. This can be Google Analytics or Clicky.com

PageSpeed Insights


Clicky Web Analytics