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 Generated on March 13 2016 23:52 PM

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* The results are cached for 30s. If you have made changes to your page, please wait for 30s before re-running the test.

SEO Content

Title Oscar | Smart, simple health insurance.

Length : 39

Perfect, your title contains between 10 and 70 characters.

Length : 0

Description is missing. It will tell search engines and potential visitors what your page is about. Keep it between 70 and 160 characters (spaces included).

Note: Google sometimes chooses not display the description you put in here, but rather shows a part of your page text that it seems relevant to the users search query..
Og Meta Properties Good, your page takes advantage of Og Properties. You can click the expand button below-right to see what it contains.

Property Content
type website
title Oscar | Smart, simple health insurance.
url https://www.hioscar.com/
image https://www.hioscar.com/om/1454303705/static/images/oscar_social.png
site_name Oscar
H1 H2 H3 H4 H5 H6
1 5 3 0 0 0
  • [H1] Hi, we’re Oscar. Smart, simple health insurance.
  • [H2] Better care, lower cost
  • [H2] Modern technology for modern care
  • [H2] Oscar is for (almost) everyone
  • [H2] Help us make healthcare simple, smart, and friendly
  • [H2] See what others are saying about Oscar
  • [H3] Better Plans
  • [H3] Better Healthcare
  • [H3] Better Experience
Images We found 25 images on this web page.

25 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio Ratio : 18%

Awesome! This page's ratio of text to HTML code is higher than 15, but lower than 25 percent.
Flash Perfect, no Flash content has been detected on this page.
Iframe IFrames elements were detected on this page. Search engines cannot read what is inside an IFrame (For example YouTube video's). It's not crucial, but if there is an alternative, please look into it.

URL Rewrite Good!
Underscores in the URLs Perfect! No underscores detected in your URLs.
In-page links We found a total of 23 links including 0 link(s) to files

Anchor Type Juice
Get Your Quote Internal Passing Juice
Better Plans Internal Passing Juice
Better Care Internal Passing Juice
Better Experience Internal Passing Juice
Search Doctors Internal Passing Juice
Find Forms Internal Passing Juice
Get Your Free Quote Internal Passing Juice
Talk with a Guide Internal Passing Juice
View Plan Highlights Internal Passing Juice
About Us Internal Passing Juice
Careers Internal Passing Juice
Blog Internal Passing Juice
Brokers Internal Passing Juice
Providers Internal Passing Juice
Facebook External Passing Juice
Twitter External Passing Juice
YouTube External Passing Juice
Instagram External Passing Juice
Terms of Service Internal Passing Juice
Privacy Policy Internal Passing Juice
Talk with a guide Internal Passing Juice
Login Internal Passing Juice
Create Account Internal Passing Juice

SEO Keywords

Keywords Cloud quote better plans get care oscar insurance health more talk
Keywords Consistency
Keyword Content Title Description Headings
health 8
oscar 8
better 7
insurance 7
get 6


Url Domain : hioscar.com
Length : 11
Favicon Great, your website has a favicon.
Printability We could not find a Print-Friendly CSS.
Language Good. Your declared language is en.


Doctype HTML 5
Encoding Perfect. Your declared charset is UTF-8.
W3C Validity Errors : 8
Warnings : 0
Email Privacy Warning! At least one email address has been found in plain text. Your email address will be used for spam. Please consider one of these options:

1. Integrate a contact form on your site.
2. Make it difficult for spam bots by using an obfuscator: Email Address Obfuscator
Deprecated HTML Great! We haven't found any deprecated HTML tags.
Speed Tips
Excellent, your website doesn't use nested tables.
Your website is using inline styles.
Great, your website has a few CSS files.
Perfect, your website has a few JavaScript files.
Your website does not take advantage of gzip.


Mobile Optimization
Apple Icon
Meta Viewport Tag
Flash content


XML Sitemap Missing

Your website does not have an XML sitemap - to make it easier for search engines to find your pages it is wise to generate a sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more efficiently.

Go here to know more on how to set this up: http://www.sitemaps.org/protocol.html

If you have a lot of pages (up to 500 pages is free) you can auto generate them here: https://www.xml-sitemaps.com
Robots.txt Missing

Your website doesn't have a robots.txt file - this can be problematic.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

For more information on how to do this: www.robotstxt.org
Analytics Great, your website has an analytics tool.

   Google Tag Manager

PageSpeed Insights