The trends in mobile marketing are on the rise. Advertising agency has been undergoing a constant technological metamorphosis owing to technology. Any kind of business, irrespective of ownership has to adopt effective marketing strategies to be successful. Brand marketing speaks about the products and services that a company has to offer and advertising makes a sizable chunk of what market experts and business gurus collectively term marketing. For individual marketers, this media channel’s disruptive impact will yield winners and losers, in much the same way that the discontinuities of digital display did before. . The mobile trends in India are rising as a result of the boom in the smartphone manufacturing industry. Marketing is going to be governed by the mobile and we look at the reasons how to build a Brand with Mobile Advertising. Brands benefit from location based targeting: For an internet based business, launching a new coupon code would attract customers but including a
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