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 Generated on May 12 2016 04:30 AM

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SEO Content

Title Knight Lab | Northwestern University

Length : 36

Perfect, your title contains between 10 and 70 characters.
Description Northwestern University Knight Lab is a team of technologists and journalists working at advancing news media innovation through exploration and experimentation.

Length : 161

Ideally, your meta description should contain between 70 and 160 characters (spaces included).
Og Meta Properties This page does not take advantage of Og Properties. When people share or like your page, it is great to have good Og properties. Otherwise, they will just see a link to your website.

In case of Facebook or Twitter this is how you get started:

Facebook: https://developers.facebook.com/docs/sharing/webmasters

Twitter: https://dev.twitter.com/cards/getting-started
H1 H2 H3 H4 H5 H6
0 4 4 4 0 0
  • [H2] Storytelling tools
  • [H2] Students and community
  • [H2] Research
  • [H2] About the Lab
  • [H3] We build easy-to-use tools that help journalists tell better stories.
  • [H3] Knight Lab's community of students and professionals plays a critical role in making the Lab a vibrant place.
  • [H3] Experimental technology for reporters, consumers, and publishers.
  • [H3] Advancing media innovation through exploration and experimentation.
  • [H4] TimelineJS
  • [H4] SoundCiteJS
  • [H4] JuxtaposeJS
  • [H4] StoryMapJS
Images We found 10 images on this web page.

5 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio Ratio : 2%

This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content. Search engines these days are smart enough to figure out if a page is on-topic and interesting enough to get higher rankings in their search results.

Try to write a good article around 1500 words and check for grammar and spelling errors. As they say in the SEO world: "Content is King."
Flash Perfect, no Flash content has been detected on this page.
Iframe Great, there are no IFrames detected on this page.

URL Rewrite Good!
Underscores in the URLs Perfect! No underscores detected in your URLs.
In-page links We found a total of 17 links including 0 link(s) to files

Anchor Type Juice
Medill External Passing Juice
McCormick School of Engineering External Passing Juice
Blog External Passing Juice
About us External Passing Juice
History of the Lab External Passing Juice
Projects External Passing Juice
Events External Passing Juice
More tools, templates & services Internal Passing Juice
sign up for the student Google Group External Passing Juice
Lab Lunch External Passing Juice
Knight Foundation External Passing Juice
National Science Foundation External Passing Juice
McCormick Foundation External Passing Juice
Google External Passing Juice
Learn more about the Lab & staff External Passing Juice
Northwestern University External Passing Juice
Northwesten University Knight Lab | Advancing media innovation through exploration and experimentation. External Passing Juice

SEO Keywords

Keywords Cloud initiative media mccormick lab joint medill northwestern school university engineering
Keywords Consistency
Keyword Content Title Description Headings
school 3
media 2
engineering 2
northwestern 2
mccormick 2


Url Domain : knightlab.com
Length : 13
Favicon Great, your website has a favicon.
Printability We could not find a Print-Friendly CSS.
Language Good. Your declared language is en.


Doctype HTML 5
Encoding Perfect. Your declared charset is UTF-8.
W3C Validity Errors : 1
Warnings : 0
Email Privacy Warning! At least one email address has been found in plain text. Your email address will be used for spam. Please consider one of these options:

1. Integrate a contact form on your site.
2. Make it difficult for spam bots by using an obfuscator: Email Address Obfuscator
Deprecated HTML Great! We haven't found any deprecated HTML tags.
Speed Tips
Excellent, your website doesn't use nested tables.
Your website is using inline styles.
Your website has too many CSS files (more than 4).
Your website has too many JS files (more than 6).
Your website does not take advantage of gzip.


Mobile Optimization
Apple Icon
Meta Viewport Tag
Flash content


XML Sitemap Missing

Your website does not have an XML sitemap - to make it easier for search engines to find your pages it is wise to generate a sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more efficiently.

Go here to know more on how to set this up: http://www.sitemaps.org/protocol.html

If you have a lot of pages (up to 500 pages is free) you can auto generate them here: https://www.xml-sitemaps.com
Robots.txt http://knightlab.com/robots.txt

Great, your website has a robots.txt file.
Analytics Great, your website has an analytics tool.

   Google Analytics

PageSpeed Insights