Logo Website Test

Website-test logo
← Click to update



 Generated on March 19 2016 21:07 PM

Analyse again


Download PDF Report

* The results are cached for 30s. If you have made changes to your page, please wait for 30s before re-running the test.

SEO Content

Title L2: Benchmarking Digital Performance | L2: Benchmarking Digital Performance

Length : 75

Ideally, your title should contain between 10 and 70 characters (spaces included). Try to write a catchy title to get attention.
Description L2 is a benchmarking and education firm, helping member brands shape their digital roadmap and achieve greater ROI on human, creative and financial capital.

Length : 156

Great, your meta description contains between 70 and 160 characters.
Og Meta Properties This page does not take advantage of Og Properties. When people share or like your page, it is great to have good Og properties. Otherwise, they will just see a link to your website.

In case of Facebook or Twitter this is how you get started:

Facebook: https://developers.facebook.com/docs/sharing/webmasters

Twitter: https://dev.twitter.com/cards/getting-started
H1 H2 H3 H4 H5 H6
1 19 14 51 39 0
  • [H1] {{{title}}}
  • [H2] Join Our Email List
  • [H2] Download Full Report
  • [H2] Non-Member Excerpt
  • [H2] Contact me about L2 Membership
  • [H2] L2 Member Login
  • [H2] L2 Member Registration
  • [H2] Password Reset
  • [H2] {{{title}}}
  • [H2] Thank You for Downloading
  • [H2] Contact Us
  • [H2] Members RSVP: {{event_title}}
  • [H2] L2 Graph Search is for L2 Members Only
  • [H2] L2 is a member-based business intelligence firm that benchmarks the digital performance of brands.
  • [H2] Recent Research
  • [H2] L2 is a member-based business intelligence firm that benchmarks the digital performance of brands.
  • [H2] Recent The Daily Articles
  • [H2] Recent Top 10 Rankings: OTC Health Care 2016
  • [H2] Recent Videos
  • [H2] Upcoming Member Events
  • [H3] Join Our Email List
  • [H3] {{title}}
  • [H3] {{{ title }}}\n {{{ caption }}}\n \n \n .content-img{{ post_id }} {\n background: url(\"{{ src }}\") no-repeat center center;\n }\n \n \n \n \n {{\/lt}}{{\/each}}\n \n View all graphs from this report\n \n\n var selected_graphs=[{\"post_id\":\"147878\",\"src\":\"https:\\\/\\\/www.l2inc.com\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/awards-season-digital-lessons-organic-growth-drivers-of-youtube-for-recycled-ads-1024x301.png\",\"title\":\"Awards Season: Organic Growth Drivers of YouTube Views for Recycled Ads\",\"alt\":false,\"caption\":\"Impact of Given Variable (Normalized Standard Coefficients), February 28, 2016, n=9 Television Ad Spots\"},{\"post_id\":\"147876\",\"src\":\"https:\\\/\\\/www.l2inc.com\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/awards-season-digital-lessons-brand-search-volume-by-tv-ad-airing-1024x822.png\",\"title\":\"Awards Season: Brand Search Volume by TV Ad Airing\",\"alt\":false,\"caption\":\"February 28, 2016, n=22 Brands\"},{\"post_id\":\"147877\",\"src\":\"https:\\\/\\\/www.l2inc.com\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/awards-season-digital-lessons-number-of-spots-aired-by-brands-during-the-oscars-1024x368.png\",\"title\":\"Awards Season: Number of Spots Aired by Brands During the Oscars\",\"alt\":false,\"caption\":\"February 28, 2016, n=23 Brands\"}];\n posts_per_page=get_component_itemcount('4,4,2');\n selected_graphs=get_paged_items(selected_graphs,posts_per_page,1);\n selected_graphs=format_items_for_handlebars(selected_graphs);\n\n (function( $ ){\n var template_html=$('#aside_selected_graphs_and_case_studies_147601_template').html();\n var template = Handlebars.compile(template_html ); \/\/initially compile template\n $('#aside_selected_graphs_and_case_studies_147601_container').append( template( selected_graphs )) ;\n })(jQuery);\n\n\n","top_links":[{"a_tag":"Non-Member Excerpt"}],"sub_type":{"term_id":11076,"name":"Insight Report","slug":"insight-report","term_group":0,"term_taxonomy_id":8131,"taxonomy":"research-types","description":"","parent":0,"count":103,"filter":"raw","object_id":147601},"video":null,"img":"https:\/\/www.l2inc.com\/wp-content\/uploads\/2016\/03\/2016-award-season-digital-recap-main.jpg","link":"","link_text":"Non-Member Excerpt","title_link":"https:\/\/www.l2inc.com\/research\/awards-season-digital-lessons"},{"post_id":147224,"title":"OTC Health Care","excerpt":"March 08, 2016 – Despite a growing market for OTC Health Care brands, the channels through which consumers typically purchase these products have remained relatively static. Digital platforms provide an opportunity for brands to provide highly sought educational content, guide the shopper with diagnostic and comparison tools, and encourage ...","post_type":"research","graphs":"\n\n\n\n\n \n {{#each items}}{{#lt @index ..\/total_items}}\n \n \n {{{ title }}}\n {{{ caption }}}\n \n \n .content-img{{ post_id }} {\n background: url(\"{{ src }}\") no-repeat center center;\n }\n \n \n \n \n {{\/lt}}{{\/each}}\n \n View all graphs from this report\n \n\n var selected_graphs=[{\"post_id\":\"147717\",\"src\":\"https:\\\/\\\/www.l2inc.com\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/otc-health-care-2016-implementation-of-etailer-handoff-from-brand-sites-1024x463.png\",\"title\":\"OTC Health Care: Implementation of E-Tailer Handoff from Brand Sites\",\"alt\":false,\"caption\":\"February 2016, n=56 Brands\"},{\"post_id\":\"147718\",\"src\":\"https:\\\/\\\/www.l2inc.com\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/otc-health-care-2016-purchase-path-frombrand-site-vs-visitor-behavior-1024x664.png\",\"title\":\"OTC Health Care: Purchase Path vs. Visitor Behavior from Brand Site\",\"alt\":false,\"caption\":\"January 2016, n=56 Brands\"},{\"post_id\":\"147719\",\"src\":\"https:\\\/\\\/www.l2inc.com\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/otc-health-care-2016-share-of-total-posts-and-total-interactions-1024x489.png\",\"title\":\"OTC Health Care: Share of Total Posts vs. Total Interactions\",\"alt\":false,\"caption\":\"December 2015\\u2013February 2016, n=82 URLs (44 Facebook, 29 Twitter, 9 Instagram)\"}];\n posts_per_page=get_component_itemcount('4,4,2');\n selected_graphs=get_paged_items(selected_graphs,posts_per_page,1);\n selected_graphs=format_items_for_handlebars(selected_graphs);\n\n (function( $ ){\n var template_html=$('#aside_selected_graphs_and_case_studies_147224_template').html();\n var template = Handlebars.compile(template_html ); \/\/initially compile template\n $('#aside_selected_graphs_and_case_studies_147224_container').append( template( selected_graphs )) ;\n })(jQuery);\n\n\n","top_links":[{"a_tag":"Non-Member Excerpt"},{"url":"https:\/\/www.l2inc.com\/research\/otc-health-care","text":"Learn More"}],"sub_type":{"term_id":5713,"name":"Digital IQ Index\u00ae","slug":"digital-iq-2","term_group":0,"term_taxonomy_id":5768,"taxonomy":"research-types","description":"","parent":0,"count":133,"filter":"raw","object_id":147224},"video":"","img":"https:\/\/www.l2inc.com\/wp-content\/uploads\/2016\/03\/OTC-Health-Care-Main-2016.jpg","link":"","link_text":"Non-Member Excerpt","title_link":"https:\/\/www.l2inc.com\/research\/otc-health-care","link2":"https:\/\/www.l2inc.com\/research\/otc-health-care","link2_text":"Learn More"},{"post_id":146853,"title":"Luxury: New York Fashion Week 2016","excerpt":"February 26, 2016 – In the past, Fashion brands showing at New York Fashion Week (NYFW) expected the media coverage generated from their runway shows to carry through to their collection releases six months later. However, the rise and domination of social media, coupled with consumer demand for instant ...","post_type":"research","graphs":"\n\n\n\n\n \n {{#each items}}{{#lt @index ..\/total_items}}\n \n \n {{{ title }}}\n {{{ caption }}}\n \n \n .content-img{{ post_id }} {\n background: url(\"{{ src }}\") no-repeat center center;\n }\n \n \n \n \n {{\/lt}}{{\/each}}\n \n View all graphs from this report\n \n\n var selected_graphs=[{\"post_id\":\"146908\",\"src\":\"https:\\\/\\\/www.l2inc.com\\\/wp-content\\\/uploads\\\/2016\\\/02\\\/total-post-engagement-during-runway-shows-1024x479.png\",\"title\":\"Total Post Engagement During A\\\/W Runway Shows\",\"alt\":false,\"caption\":\"February 1\\u201318, n=537 Brand Accounts\"},{\"post_id\":\"146909\",\"src\":\"https:\\\/\\\/www.l2inc.com\\\/wp-content\\\/uploads\\\/2016\\\/02\\\/search-interest-in-nyfw-over-time--1024x430.png\",\"title\":\"Search Interest in \\u201cNYFW\\u201d Over Time\",\"alt\":false,\"caption\":\"Indexed to Peak Value, 2012\\u20132016\"},{\"post_id\":\"146910\",\"src\":\"https:\\\/\\\/www.l2inc.com\\\/wp-content\\\/uploads\\\/2016\\\/02\\\/engagement-on-instagram-vs-twitter-1024x725.png\",\"title\":\"Engagement on Instagram vs. Twitter\",\"alt\":false,\"caption\":\"Tommy Hilfiger, February 1\\u201318, 2016, n=2 Brand Accounts\"}];\n posts_per_page=get_component_itemcount('4,4,2');\n selected_graphs=get_paged_items(selected_graphs,posts_per_page,1);\n selected_graphs=format_items_for_handlebars(selected_graphs);\n\n (function( $ ){\n var template_html=$('#aside_selected_graphs_and_case_studies_146853_template').html();\n var template = Handlebars.compile(template_html ); \/\/initially compile template\n $('#aside_selected_graphs_and_case_studies_146853_container').append( template( selected_graphs )) ;\n })(jQuery);\n\n\n","top_links":[{"a_tag":"Non-Member Excerpt"}],"sub_type":{"term_id":11076,"name":"Insight Report","slug":"insight-report","term_group":0,"term_taxonomy_id":8131,"taxonomy":"research-types","description":"","parent":0,"count":103,"filter":"raw","object_id":146853},"video":null,"img":"https:\/\/www.l2inc.com\/wp-content\/uploads\/2016\/01\/Fashion-2015-main.jpg","link":"","link_text":"Non-Member Excerpt","title_link":"https:\/\/www.l2inc.com\/research\/fashion-2015\/luxury-new-york-fashion-week-2016"},{"post_id":147524,"title":"Amazon Flexes","excerpt":"March 04, 2016 – Losers: FedEx and UPS. Their costs are increasing faster than the U.S. inflation rate, motivating Amazon to take shipping into its own hands with Flex, an Uber-style delivery service.","post_type":"presentation","graphs":"","top_links":[],"sub_type":"presentation","img":"https:\/\/www.l2inc.com\/wp-content\/uploads\/2016\/03\/amazon-flexes-2016-hero.jpg","video":"","link":"https:\/\/www.l2inc.com\/video\/amazon-flexes","link_text":"Watch","title_link":"https:\/\/www.l2inc.com\/video\/amazon-flexes"}]; for ( i = 0; i < hp_items.length; i++ ) { $('#carousel').append( template( hp_items[i] ) ); } $('#carousel').slick({ infinite: true, dots: false, arrows: false, draggable: false, adaptiveHeight: true, autoplay: false, lazyLoad: 'onDemand', waitForAnimate: true, }); var hp_item_index = $('#carousel').slick('slickCurrentSlide'); $('#carousel').on('beforeChange', function(event, slick, currentSlide, nextSlide) { hp_item_index = nextSlide; updateGraphs(hp_item_index); if (window.isMobile && $('iframe').length == 0 ) { appendVideo(); } }); $('#carousel').on('afterChange', function(event, slick, currentSlide, nextSlide) { hp_item_index = currentSlide; updateCarousel(hp_item_index); }); var updateCarousel = function(hp_item_index) { if ( hp_items[hp_item_index]['top_links'] ) { var top_links_template_html = $('#hp_main_left_items_container_template').html(); var top_links_template = Handlebars.compile(top_links_template_html ); $('#left-items-container').html( top_links_template( hp_items[hp_item_index] ) ) ; } set_favorite_toggle_class($('.favorite_toggle')); updateIndicator(hp_item_index); } var updateGraphs = function(hp_item_index) { var currentID = hp_items[hp_item_index]['post_id'], currentHTML = hp_items[hp_item_index]['graphs']; $('#' + currentID + '-graphs-container' ).html(hp_items[hp_item_index]['graphs']); } var updateIndicator = function(hp_item_index) { $('.circle-empty-l2').addClass('circle-l2') .removeClass('circle-empty-l2'); $('#indicator-' + hp_item_index).addClass('circle-empty-l2') .removeClass('circle-l2'); window.setTimeout(function() { $('.indicators').fadeOut(300); }, 500); } $('#main').on('click', 'i.next_hp_item', function() { $('.indicators').fadeIn(100, function() { $('#carousel').slick('slickNext'); }); }); $('#main').on('click', 'i.prev_hp_item', function() { $('.indicators').fadeIn(100, function() { $('#carousel').slick('slickPrev'); }); }); $('#main').on('click', 'i.circle-l2', function(e) { hp_item_index = e.target.id.replace('indicator-', ''); $('#carousel').slick('slickGoTo', hp_item_index); }); var appendVideo = function() { if ( hp_items[hp_item_index].video != null ) { $('#video-container').append(hp_items[hp_item_index].video); $('iframe')[0].src += '&autoplay=1'; $('#hp-img').css( { "display" : "none" } ); set_favorite_toggle_class($('.favorite_toggle')); } } $('#main').on('click', '#video-container', function() { $('#carousel').slick('slickPause'); appendVideo(); }); if (window.isMobile) { appendVideo(); } updateGraphs(hp_item_index); updateCarousel(hp_item_index); window.setTimeout( function() { $('.arrow-container').animate({ 'right' : 0 }, 300); }, 500); }); })(jQuery); Trending Articles
  • [H3] A Roundup of Brands With Shoppable Runways
  • [H3] Amazon Flexes
  • [H3] It’s Hard Out There for a Presidential Candidate on Twitter
  • [H3] OTC Brands Miss Opportunity to Relieve Customer Concerns
  • [H3] {{{ post_title }}}
  • [H3] {{{ post_title }}}
  • [H3] {{{ post_title }}}
  • [H3] Mobile Geneva
  • [H3] Mobile Paris
  • [H3] Beauty Europe Paris
  • [H3] Beauty Europe London
  • [H4] Member Login
  • [H4]
  • [H4] Athletic Apparel
  • [H4] Auto
  • [H4] Beauty
  • [H4] Consumer Electronics
  • [H4] CPG
  • [H4] Cross-Sector
  • [H4] Fashion
  • [H4] Food & Beverages
  • [H4] Hospitality
  • [H4] Industry
  • [H4] Media
  • [H4] Retail
  • [H4] Watches & Jewelry
  • [H4] What's New
  • [H4] Membership Inquiries
  • [H4] {{{a_tag}}}
  • [H4] {{text}}
  • [H4] Copied to Clipboard
  • [H4] {{{sub_type.name}}}
  • [H4] Copied to Clipboard
  • [H4] {{ study_rank }}
  • [H4] {{ toUpperCase study_class }}
  • [H4] L2 Inc
  • [H4] About L2
  • [H4] The Daily
  • [H4] Events
  • [H4] Jobs at L2
  • [H4] Membership
  • [H4] Research
  • [H4] Videos
  • [H4] Support
  • [H4] Contact
  • [H4] Press
  • [H4] Terms Of Use
  • [H4] Privacy Policy
  • [H4] Site Map
  • [H4] Community
  • [H4] Jobs Board
  • [H4] Facebook
  • [H4] Twitter
  • [H4] LinkedIn
  • [H4] YouTube
  • [H4] Member Portal
  • [H4] Data Tools
  • [H4] Graphs / Case Studies
  • [H4] Past Events
  • [H4] Research
  • [H4] Videos
  • [H4] Join our email list
  • [H5] Or view all content by sector
  • [H5] Forgot your password?
  • [H5] L2 Staff Log In Here
  • [H5] The Daily: daily news and insights on digital
  • [H5] The Week: recap of L2's news on digital
  • [H5] Winners & Losers: the week's digital winners & losers [video]
  • [H5] All L2 research announcements
  • [H5] Auto
  • [H5] Beauty
  • [H5] CPG
  • [H5] Food & Drink
  • [H5] Hospitality
  • [H5] Luxury
  • [H5] Retail
  • [H5] Sportswear
  • [H5] L2 research is proprietary. To access a complimentary copy please provide the following:
  • [H5] Already an L2 member? Login here.
  • [H5] Please contact me about L2 membership
  • [H5] The Daily: daily news and insights on digital
  • [H5] The Week: recap of L2's news on digital
  • [H5] Winners & Losers: the week's digital winners & losers [video]
  • [H5] L2 Research announcements
  • [H5] The Daily: daily news and insights on digital
  • [H5] The Week: recap of L2's news on digital
  • [H5] Winners & Losers: the week's digital winners & losers [video]
  • [H5] L2 Research announcements
  • [H5] The Daily
  • [H5] The Week
  • [H5] Winners & Losers
  • [H5] Research
  • [H5] {{caption}}
  • [H5] {{ post_date }}
  • [H5] {{ post_date }}
  • [H5] {{ post_date }}
  • [H5] March 22, 2016 / Geneva
  • [H5] March 23, 2016 / Paris
  • [H5] April 04, 2016 / Paris
  • [H5] April 07, 2016 / London
  • [H5] © 2016 L2 Inc. All Rights Reserved
Images We found 7 images on this web page.

3 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio Ratio : 1%

This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content. Search engines these days are smart enough to figure out if a page is on-topic and interesting enough to get higher rankings in their search results.

Try to write a good article around 1500 words and check for grammar and spelling errors. As they say in the SEO world: "Content is King."
Flash Perfect, no Flash content has been detected on this page.
Iframe IFrames elements were detected on this page. Search engines cannot read what is inside an IFrame (For example YouTube video's). It's not crucial, but if there is an alternative, please look into it.

URL Rewrite Your links have query strings. This is not very readable for your users.
Underscores in the URLs We have detected underscores in your URLs. You should rather use hyphens to optimize your SEO.
In-page links We found a total of 58 links including 1 link(s) to files

Anchor Type Juice
Upgrade Your Browser Internal Passing Juice
About L2 Internal Passing Juice
Digital IQ Internal Passing Juice
Commerce IQ Internal Passing Juice
Category IQ Internal Passing Juice
Strategy Modules Internal Passing Juice
L2 Members Internal Passing Juice
Research Internal Passing Juice
Rankings Internal Passing Juice
Graphs / Case Studies Internal Passing Juice
Calendar Internal Passing Juice
Events Internal Passing Juice
Past Events Internal Passing Juice
Videos Internal Passing Juice
All Internal Passing Juice
Case Studies Internal Passing Juice
Conversations Internal Passing Juice
Insights Internal Passing Juice
Winners & Losers Internal Passing Juice
Jobs Internal Passing Juice
L2 Careers Internal Passing Juice
The Daily Internal Passing Juice
L2 Staff Resources Internal Passing Juice
Download Tracking Internal Passing Juice
Staff Profile Edit Internal Passing Juice
Staff Handbook Internal Passing Juice
Member Portal Internal Passing Juice
Data Tools Internal Passing Juice
Favorites Internal Passing Juice
Graphs / Case Studies Internal Passing Juice
Past Events Internal Passing Juice
Videos Internal Passing Juice
Deep Dives Internal Passing Juice
Logout Internal Passing Juice
L2 Staff Log In Here Internal Passing Juice
What's New Internal Passing Juice
{{text}} Internal Passing Juice
preferences Internal Passing Juice
Learn More About L2 Internal Passing Juice
Press Internal Passing Juice
{{{link_text}}} Internal Passing Juice
{{{link2_text}}} Internal Passing Juice
All Articles Internal Passing Juice
View All Research Internal Passing Juice
Calendar Internal Passing Juice
View Report Internal Passing Juice
Full Rankings Internal Passing Juice
View All Events Internal Passing Juice
Contact Internal Passing Juice
Press Internal Passing Juice
Terms Of Use Internal Passing Juice
Privacy Policy Internal Passing Juice
Site Map Internal Passing Juice
Facebook External Passing Juice
Twitter External Passing Juice
LinkedIn External Passing Juice
YouTube External Passing Juice
Graphs / Case Studies Internal Passing Juice

SEO Keywords

Keywords Cloud research email past jobs studies tools case portal events videos
Keywords Consistency
Keyword Content Title Description Headings
videos 2
email 2
jobs 2
research 2
events 2


Url Domain : l2inc.com
Length : 9
Favicon Great, your website has a favicon.
Printability We could not find a Print-Friendly CSS.
Language Good. Your declared language is en.


Doctype HTML 5
Encoding Perfect. Your declared charset is UTF-8.
W3C Validity Errors : 6
Warnings : 0
Email Privacy Warning! At least one email address has been found in plain text. Your email address will be used for spam. Please consider one of these options:

1. Integrate a contact form on your site.
2. Make it difficult for spam bots by using an obfuscator: Email Address Obfuscator
Deprecated HTML Great! We haven't found any deprecated HTML tags.
Speed Tips
Excellent, your website doesn't use nested tables.
Your website is using inline styles.
Great, your website has a few CSS files.
Your website has too many JS files (more than 6).
Your website does not take advantage of gzip.


Mobile Optimization
Apple Icon
Meta Viewport Tag
Flash content


XML Sitemap Missing

Your website does not have an XML sitemap - to make it easier for search engines to find your pages it is wise to generate a sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more efficiently.

Go here to know more on how to set this up: http://www.sitemaps.org/protocol.html

If you have a lot of pages (up to 500 pages is free) you can auto generate them here: https://www.xml-sitemaps.com
Robots.txt http://l2inc.com/robots.txt

Great, your website has a robots.txt file.
Analytics Great, your website has an analytics tool.

   Google Analytics
   Google Tag Manager

PageSpeed Insights


Clicky Web Analytics