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 Generated on May 13 2016 23:01 PM

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* The results are cached for 30s. If you have made changes to your page, please wait for 30s before re-running the test.

SEO Content

Title Home

Length : 4

Ideally, your title should contain between 10 and 70 characters (spaces included). Try to write a catchy title to get attention.

Length : 0

Description is missing. It will tell search engines and potential visitors what your page is about. Keep it between 70 and 160 characters (spaces included).

Note: Google sometimes chooses not display the description you put in here, but rather shows a part of your page text that it seems relevant to the users search query..
Og Meta Properties Good, your page takes advantage of Og Properties. You can click the expand button below-right to see what it contains.

Property Content
title Home
site_name Morgan Stanley
url http://www.morganstanley.com/
H1 H2 H3 H4 H5 H6
1 2 33 0 0 0
  • [H1] Why It Pays to Invest in Gender Diversity
  • [H2] Careers
  • [H2] Our People
  • [H3] Coping with the Rising Costs of Healthcare
  • [H3] MedTech Takes a Direct Path to Consumer
  • [H3] Home Buying Starts at the Ground Floor
  • [H3] Our GS&E division aims to change the narrative when it comes to #athletes & #money via @BusinessInsider #FinLit
  • [H3] Can High Yield Continue the Rally?
  • [H3] Creative Capital for a Sustainable World
  • [H3] Is the Earnings Trough Behind Us?
  • [H3] IoT and the New Industrial Revolution
  • [H3] Death of "Plastic" Is Premature
  • [H3] Questions to Ask About U.S. Market
  • [H3] Students & Graduates
  • [H3] Experienced Professionals
  • [H3] Financial Advisors
  • [H3] Bjarne Stroustrup
  • [H3] Robert Feldman
  • [H3] Rose-Gaëlle Belinga
  • [H3] Mike Asmar
  • [H3] Yuki Hashimoto
  • [H3] Mohamed Shiakh
  • [H3] Amy Oldenburg
  • [H3] Audrey Choi
  • [H3] Wei Christianson
  • [H3] Chris Roth
  • [H3] Jessica Alsford
  • [H3] Alex Silverman
  • [H3] Jonathan Kindred
  • [H3] Adam Parker
  • [H3] Gemma Chakowa
  • [H3] Anish Shah
  • [H3] Eisuke Kimoto
  • [H3] Charlie Leisure
  • [H3] Andrew Sheets
  • [H3] Mike Wilson
Images We found 27 images on this web page.

27 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio Ratio : 14%

This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content. Search engines these days are smart enough to figure out if a page is on-topic and interesting enough to get higher rankings in their search results.

Try to write a good article around 1500 words and check for grammar and spelling errors. As they say in the SEO world: "Content is King."
Flash Perfect, no Flash content has been detected on this page.
Iframe IFrames elements were detected on this page. Search engines cannot read what is inside an IFrame (For example YouTube video's). It's not crucial, but if there is an alternative, please look into it.

URL Rewrite Good!
Underscores in the URLs Perfect! No underscores detected in your URLs.
In-page links We found a total of 12 links including 0 link(s) to files

Anchor Type Juice
Ideas Internal Passing Juice
People Internal Passing Juice
Overview Internal Passing Juice
Our Programs Internal Passing Juice
Our Culture Internal Passing Juice
Applicant Resources Internal Passing Juice
What We Do Internal Passing Juice
About Us Internal Passing Juice
Client Login Internal Passing Juice
read the article Internal Passing Juice
- Internal Passing Juice
View all profiles Internal Passing Juice

SEO Keywords

Keywords Cloud management stanley more investing global learn morgan apr wealth profile
Keywords Consistency
Keyword Content Title Description Headings
more 12
learn 11
profile 10
global 7
morgan 7


Url Domain : morganstanley.com
Length : 17
Favicon Great, your website has a favicon.
Printability We could not find a Print-Friendly CSS.
Language You have not specified a language.


Doctype HTML 5
Encoding Perfect. Your declared charset is UTF-8.
W3C Validity Errors : 17
Warnings : 3
Email Privacy Great! No email address has been found as plain text!
Deprecated HTML Great! We haven't found any deprecated HTML tags.
Speed Tips
Excellent, your website doesn't use nested tables.
Perfect. No inline css has been found in HTML tags!
Great, your website has a few CSS files.
Your website has too many JS files (more than 6).
Your website does not take advantage of gzip.


Mobile Optimization
Apple Icon
Meta Viewport Tag
Flash content


XML Sitemap Missing

Your website does not have an XML sitemap - to make it easier for search engines to find your pages it is wise to generate a sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more efficiently.

Go here to know more on how to set this up: http://www.sitemaps.org/protocol.html

If you have a lot of pages (up to 500 pages is free) you can auto generate them here: https://www.xml-sitemaps.com
Robots.txt http://morganstanley.com/robots.txt

Great, your website has a robots.txt file.
Analytics Missing

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but it can also be good to install a second one in order to cross-check the data. This can be Google Analytics or Clicky.com

PageSpeed Insights


Clicky Web Analytics