Logo Website Test

Website-test logo
← Click to update



 Generated on May 16 2016 12:38 PM

Analyse again


Download PDF Report

* The results are cached for 30s. If you have made changes to your page, please wait for 30s before re-running the test.

SEO Content

Title Pottermore - Home

Length : 17

Perfect, your title contains between 10 and 70 characters.

Length : 0

Description is missing. It will tell search engines and potential visitors what your page is about. Keep it between 70 and 160 characters (spaces included).

Note: Google sometimes chooses not display the description you put in here, but rather shows a part of your page text that it seems relevant to the users search query..
Og Meta Properties Good, your page takes advantage of Og Properties. You can click the expand button below-right to see what it contains.

Property Content
title Pottermore - Home
type website
url https://www.pottermore.com/
image https://images.pottermore.com/bxd3o8b291gf/6Mn6RZf3RmqGAsqyao62ka/fbae3f5670f9dc6ec7d7215f9cb4555e/Pottermore_BrandPhotography_RedFeathers_RGB_PM.jpg?w=1200
description Welcome to the digital heart of the Wizarding World, packed with exclusive writing, news, features and surprises.
site_name Pottermore
H1 H2 H3 H4 H5 H6
8 9 0 0 0 0
  • [H1] House of MinaLima exhibition to open in London’s West End
  • [H1] 10 things we love about Harry Potter and the Prisoner of Azkaban
  • [H1] Creating the New York skyline
  • [H1] Special gala performance of Cursed Child to raise funds for Lumos
  • [H1] The Sorting Ceremony is here
  • [H1] ‘I solemnly swear that I am up to no good’
  • [H1] What’s in a name?
  • [H1] ‘History of Magic in North America’
  • [H2]
  • [H2]
  • [H2] How do you make an entire city skyline appear in the middle of an English air field?
  • [H2]
  • [H2] It’s time to be sorted, and let your wand choose you . . .
  • [H2] Join the journey to the eighth story
  • [H2] The fascinating etymology behind Harry Potter character names
  • [H2] By J.K. Rowling
  • [H2] Find us on
Images We found 9 images on this web page.

Awesome! Most or all of your images have alt attributes.
Text/HTML Ratio Ratio : 9%

This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content. Search engines these days are smart enough to figure out if a page is on-topic and interesting enough to get higher rankings in their search results.

Try to write a good article around 1500 words and check for grammar and spelling errors. As they say in the SEO world: "Content is King."
Flash Perfect, no Flash content has been detected on this page.
Iframe IFrames elements were detected on this page. Search engines cannot read what is inside an IFrame (For example YouTube video's). It's not crucial, but if there is an alternative, please look into it.

URL Rewrite Your links have query strings. This is not very readable for your users.
Underscores in the URLs We have detected underscores in your URLs. You should rather use hyphens to optimize your SEO.
In-page links We found a total of 23 links including 0 link(s) to files

Anchor Type Juice
Writing by J.K. Rowling Internal Passing Juice
Explore the story Internal Passing Juice
Fantastic Beasts Internal Passing Juice
Cursed Child Internal Passing Juice
Features Internal Passing Juice
News Internal Passing Juice
Sorting Internal Passing Juice
Shop Internal Passing Juice
Begin your journey Internal Passing Juice
Read Internal Passing Juice
Read Internal Passing Juice
Read Internal Passing Juice
Read Internal Passing Juice
Begin Internal Passing Juice
SHOP NOW Internal Passing Juice
Read Internal Passing Juice
READ Internal Passing Juice
about Internal Passing Juice
press Internal Passing Juice
faqs Internal Passing Juice
contact us Internal Passing Juice
terms & conditions Internal Passing Juice
privacy & cookies policy Internal Passing Juice

SEO Keywords

Keywords Cloud pottermore potter harry cookies page visit home read pottermores rowling
Keywords Consistency
Keyword Content Title Description Headings
visit 8
read 7
page 7
harry 5
pottermore 5


Url Domain : pottermore.com
Length : 14
Favicon Great, your website has a favicon.
Printability We could not find a Print-Friendly CSS.
Language Good. Your declared language is en.


Doctype HTML 5
Encoding Perfect. Your declared charset is UTF-8.
W3C Validity Errors : 23
Warnings : 15
Email Privacy Great! No email address has been found as plain text!
Deprecated HTML Great! We haven't found any deprecated HTML tags.
Speed Tips
Excellent, your website doesn't use nested tables.
Your website is using inline styles.
Great, your website has a few CSS files.
Perfect, your website has a few JavaScript files.
Your website does not take advantage of gzip.


Mobile Optimization
Apple Icon
Meta Viewport Tag
Flash content


XML Sitemap Missing

Your website does not have an XML sitemap - to make it easier for search engines to find your pages it is wise to generate a sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more efficiently.

Go here to know more on how to set this up: http://www.sitemaps.org/protocol.html

If you have a lot of pages (up to 500 pages is free) you can auto generate them here: https://www.xml-sitemaps.com
Robots.txt http://pottermore.com/robots.txt

Great, your website has a robots.txt file.
Analytics Great, your website has an analytics tool.

   Google Tag Manager

PageSpeed Insights