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 Generated on March 14 2016 00:57 AM

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* The results are cached for 30s. If you have made changes to your page, please wait for 30s before re-running the test.

SEO Content

Title The Royal Bank of Scotland - Supporting customers, news, investors and sustainability

Length : 85

Ideally, your title should contain between 10 and 70 characters (spaces included). Try to write a catchy title to get attention.

Length : 0

Description is missing. It will tell search engines and potential visitors what your page is about. Keep it between 70 and 160 characters (spaces included).

Note: Google sometimes chooses not display the description you put in here, but rather shows a part of your page text that it seems relevant to the users search query..
Og Meta Properties This page does not take advantage of Og Properties. When people share or like your page, it is great to have good Og properties. Otherwise, they will just see a link to your website.

In case of Facebook or Twitter this is how you get started:

Facebook: https://developers.facebook.com/docs/sharing/webmasters

Twitter: https://dev.twitter.com/cards/getting-started
H1 H2 H3 H4 H5 H6
3 4 7 0 0 0
  • [H1] Annual Results 2015
  • [H1]  
  • [H1] Find us on
  • [H2] News and opinion
  • [H2] About us
  • [H2] Investor relations
  • [H2] RBS Banking
  • [H3] Opening up innovation at RBS
  • [H3] RBS installs advanced ‘human’ AI to help staff answer customer queries
  • [H3] Negativity - Economics Weekly
  • [H3]  
  • [H3] Contact us
  • [H3] Useful downloads
  • [H3] FAQs
Images We found 7 images on this web page.

1 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio Ratio : 35%

Ideal! This page's ratio of text to HTML code is between 25 and 70 percent.
Flash Perfect, no Flash content has been detected on this page.
Iframe IFrames elements were detected on this page. Search engines cannot read what is inside an IFrame (For example YouTube video's). It's not crucial, but if there is an alternative, please look into it.

URL Rewrite Good!
Underscores in the URLs We have detected underscores in your URLs. You should rather use hyphens to optimize your SEO.
In-page links We found a total of 40 links including 1 link(s) to files

Anchor Type Juice
set your own preferences here Internal Passing Juice
Accept cookie Internal Passing Juice
Branch locator External Passing Juice
Careers Internal Passing Juice
Log in External Passing Juice
Read more Internal Passing Juice
Results centre Internal Passing Juice
Results factsheet Internal Passing Juice
Annual Report Internal Passing Juice
Opening up innovation at RBS Internal Passing Juice
RBS installs advanced ‘human’ AI to help staff answer customer queries Internal Passing Juice
Negativity - Economics Weekly Internal Passing Juice
RBS Journey Internal Passing Juice
Corporate governance Internal Passing Juice
Our board and governance Internal Passing Juice
Results centre Internal Passing Juice
Share data Internal Passing Juice
Personal banking External Passing Juice
Business banking External Passing Juice
View all news and opinion Internal Passing Juice
More about us Internal Passing Juice
Investors home Internal Passing Juice
Back to top Internal Passing Juice
Sustainability Internal Passing Juice
Social media Internal Passing Juice
Contact us Internal Passing Juice
Customers Internal Passing Juice
Investors Internal Passing Juice
Media Internal Passing Juice
Feedback and complaints Internal Passing Juice
Supplying goods and services Internal Passing Juice
Get Acrobat reader External Passing Juice
General Internal Passing Juice
Investors Internal Passing Juice
Media Internal Passing Juice
Sustainability Internal Passing Juice
Accessibility Internal Passing Juice
Legal information Internal Passing Juice
Posting guidelines Internal Passing Juice
Sitemap Internal Passing Juice

SEO Keywords

Keywords Cloud annual banking opinion sustainability business report rbs results centre more
Keywords Consistency
Keyword Content Title Description Headings
rbs 13
annual 7
banking 7
results 7
report 6


Url Domain : rbs.com
Length : 7
Favicon Great, your website has a favicon.
Printability We could not find a Print-Friendly CSS.
Language Good. Your declared language is en.


Doctype HTML 5
Encoding Perfect. Your declared charset is UTF-8.
W3C Validity Errors : 4
Warnings : 0
Email Privacy Great! No email address has been found as plain text!
Deprecated HTML Great! We haven't found any deprecated HTML tags.
Speed Tips
Excellent, your website doesn't use nested tables.
Your website is using inline styles.
Great, your website has a few CSS files.
Your website has too many JS files (more than 6).
Your website does not take advantage of gzip.


Mobile Optimization
Apple Icon
Meta Viewport Tag
Flash content


XML Sitemap Missing

Your website does not have an XML sitemap - to make it easier for search engines to find your pages it is wise to generate a sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more efficiently.

Go here to know more on how to set this up: http://www.sitemaps.org/protocol.html

If you have a lot of pages (up to 500 pages is free) you can auto generate them here: https://www.xml-sitemaps.com
Robots.txt http://rbs.com/robots.txt

Great, your website has a robots.txt file.
Analytics Great, your website has an analytics tool.

   Google Tag Manager

PageSpeed Insights


Clicky Web Analytics