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 Generated on March 24 2016 10:00 AM

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* The results are cached for 30s. If you have made changes to your page, please wait for 30s before re-running the test.

SEO Content


Length : 0

We haven't found a title description on your page. This should be a clear indicator for search engines on what your page is about and to your visitors. But keep it between 10 and 70 characters (spaces included)

Length : 0

Description is missing. It will tell search engines and potential visitors what your page is about. Keep it between 70 and 160 characters (spaces included).

Note: Google sometimes chooses not display the description you put in here, but rather shows a part of your page text that it seems relevant to the users search query..
Og Meta Properties This page does not take advantage of Og Properties. When people share or like your page, it is great to have good Og properties. Otherwise, they will just see a link to your website.

In case of Facebook or Twitter this is how you get started:

Facebook: https://developers.facebook.com/docs/sharing/webmasters

Twitter: https://dev.twitter.com/cards/getting-started
H1 H2 H3 H4 H5 H6
1 1 10 0 0 0
  • [H1] University of St Andrews
  • [H2] What's happening in St Andrews
  • [H3] Professor Sally Mapstone announced as next Principal
  • [H3] Virginia Woolf letters
  • [H3] Guardbridge road closure
  • [H3] Art project celebrates women in science
  • [H3] The 500th anniversary of poem Orlando Furioso
  • [H3] Appetite and poverty
  • [H3] Your St Andrews
  • [H3] Navigation
  • [H3] Subjects
  • [H3] Contact us
Images We found 11 images on this web page.

Awesome! Most or all of your images have alt attributes.
Text/HTML Ratio Ratio : 11%

This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content. Search engines these days are smart enough to figure out if a page is on-topic and interesting enough to get higher rankings in their search results.

Try to write a good article around 1500 words and check for grammar and spelling errors. As they say in the SEO world: "Content is King."
Flash Perfect, no Flash content has been detected on this page.
Iframe Great, there are no IFrames detected on this page.

URL Rewrite Good!
Underscores in the URLs Perfect! No underscores detected in your URLs.
In-page links We found a total of 42 links including 1 link(s) to files

Anchor Type Juice
Skip to content Internal Passing Juice
Students Internal Passing Juice
Postgraduates Internal Passing Juice
Staff Internal Passing Juice
Study at St Andrews Internal Passing Juice
Research Internal Passing Juice
Alumni and donors Internal Passing Juice
Community facilities Internal Passing Juice
Business services Internal Passing Juice
About Internal Passing Juice
See all news Internal Passing Juice
Professor Sally Mapstone announced as next Principal Internal Passing Juice
Virginia Woolf letters Internal Passing Juice
Guardbridge road closure Internal Passing Juice
Art project celebrates women in science Internal Passing Juice
The 500th anniversary of poem Orlando Furioso Internal Passing Juice
Appetite and poverty Internal Passing Juice
Jobs at St Andrews External Passing Juice
Art History Internal Passing Juice
Biology External Passing Juice
Chemistry Internal Passing Juice
Classics Internal Passing Juice
Computer Science Internal Passing Juice
Divinity Internal Passing Juice
Earth and Environmental Sciences External Passing Juice
Economics and Finance Internal Passing Juice
English Internal Passing Juice
Film Studies Internal Passing Juice
Geography and Sustainable Development Internal Passing Juice
History Internal Passing Juice
International Relations Internal Passing Juice
Languages and Comparative Literature Internal Passing Juice
Management Internal Passing Juice
Mathematics and Statistics Internal Passing Juice
Medicine External Passing Juice
Philosophy Internal Passing Juice
Physics and Astronomy Internal Passing Juice
Psychology and Neuroscience Internal Passing Juice
Social Anthropology Internal Passing Juice
Contact us Internal Passing Juice
Terms and conditions Internal Passing Juice
Website help Internal Passing Juice

SEO Keywords

Keywords Cloud alumni study donors university charity registered services scotland research andrews
Keywords Consistency
Keyword Content Title Description Headings
andrews 5
university 4
research 2
donors 2
study 2


Url Domain : st-and.ac.uk
Length : 12
Favicon Great, your website has a favicon.
Printability Great. We have found a Print-Friendly CSS.
Language Good. Your declared language is en.


Doctype HTML 5
Encoding Perfect. Your declared charset is UTF-8.
W3C Validity Errors : 5
Warnings : 2
Email Privacy Great! No email address has been found as plain text!
Deprecated HTML Great! We haven't found any deprecated HTML tags.
Speed Tips
Excellent, your website doesn't use nested tables.
Your website is using inline styles.
Great, your website has a few CSS files.
Perfect, your website has a few JavaScript files.
Your website does not take advantage of gzip.


Mobile Optimization
Apple Icon
Meta Viewport Tag
Flash content


XML Sitemap Missing

Your website does not have an XML sitemap - to make it easier for search engines to find your pages it is wise to generate a sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more efficiently.

Go here to know more on how to set this up: http://www.sitemaps.org/protocol.html

If you have a lot of pages (up to 500 pages is free) you can auto generate them here: https://www.xml-sitemaps.com
Robots.txt http://st-and.ac.uk/robots.txt

Great, your website has a robots.txt file.
Analytics Great, your website has an analytics tool.

   Google Analytics

PageSpeed Insights


Clicky Web Analytics