Logo Website Test

Website-test logo
← Click to update



 Generated on March 16 2016 13:32 PM

Analyse again


Download PDF Report

* The results are cached for 30s. If you have made changes to your page, please wait for 30s before re-running the test.

SEO Content

Title Personal Loans | Borrow Quickly and Easily | Marketplace Peer to Peer Lending - Upstart

Length : 87

Ideally, your title should contain between 10 and 70 characters (spaces included). Try to write a catchy title to get attention.

Length : 0

Description is missing. It will tell search engines and potential visitors what your page is about. Keep it between 70 and 160 characters (spaces included).

Note: Google sometimes chooses not display the description you put in here, but rather shows a part of your page text that it seems relevant to the users search query..
Og Meta Properties Good, your page takes advantage of Og Properties. You can click the expand button below-right to see what it contains.

Property Content
url https://www.upstart.com/
title Upstart
type company
image https://d18lepvcgug567.cloudfront.net/static/beachfriends2.jpg
site_name Upstart
description Founded by ex-Googlers, Upstart goes beyond the FICO score to finance people based on signals of their potential, including schools attended, area of study, academic performance, and work history. Our proprietary underwriting model identifies high quality borrowers despite limited credit and employment experience. Funds can be used for almost anything, including starting a business, paying for a coding bootcamp, eliminating student debt or paying off credit cards.
H1 H2 H3 H4 H5 H6
0 1 0 5 0 0
  • [H2] A smarter loan. You earned it.
  • [H4] Rates from 4.66 – 29.99% APRLower rates
  • [H4] Quick and easy
  • [H4] No prepayment penalty
  • [H4] Secure process
  • [H4] Rates and fees
Images We found 15 images on this web page.

2 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio Ratio : 13%

This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content. Search engines these days are smart enough to figure out if a page is on-topic and interesting enough to get higher rankings in their search results.

Try to write a good article around 1500 words and check for grammar and spelling errors. As they say in the SEO world: "Content is King."
Flash Perfect, no Flash content has been detected on this page.
Iframe IFrames elements were detected on this page. Search engines cannot read what is inside an IFrame (For example YouTube video's). It's not crucial, but if there is an alternative, please look into it.

URL Rewrite Good!
Underscores in the URLs Perfect! No underscores detected in your URLs.
In-page links We found a total of 17 links including 0 link(s) to files

Anchor Type Juice
Invest Internal Passing Juice
Borrow Internal Passing Juice
Borrow Internal Passing Juice
Log In Internal Passing Juice
Forgot your password? Internal Passing Juice
Need new confirmation email? Internal Passing Juice
Didn't receive unlock instructions? Internal Passing Juice
help center Internal Passing Juice
Team Internal Passing Juice
Careers Internal Passing Juice
Press Internal Passing Juice
Blog Internal Passing Juice
Help Center Internal Passing Juice
Contact Us Internal Passing Juice
Terms of Use Internal Passing Juice
Privacy Policy Internal Passing Juice
NMLS Consumer Access External Passing Juice

SEO Keywords

Keywords Cloud rate apr upstart rates pay loans more card loan credit
Keywords Consistency
Keyword Content Title Description Headings
credit 17
upstart 15
loan 12
apr 12
rates 11


Url Domain : upstart.com
Length : 11
Favicon Great, your website has a favicon.
Printability We could not find a Print-Friendly CSS.
Language Good. Your declared language is en.


Doctype HTML 5
Encoding Perfect. Your declared charset is UTF-8.
W3C Validity Errors : 35
Warnings : 3
Email Privacy Great! No email address has been found as plain text!
Deprecated HTML Great! We haven't found any deprecated HTML tags.
Speed Tips
Excellent, your website doesn't use nested tables.
Your website is using inline styles.
Great, your website has a few CSS files.
Perfect, your website has a few JavaScript files.
Your website does not take advantage of gzip.


Mobile Optimization
Apple Icon
Meta Viewport Tag
Flash content


XML Sitemap Missing

Your website does not have an XML sitemap - to make it easier for search engines to find your pages it is wise to generate a sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more efficiently.

Go here to know more on how to set this up: http://www.sitemaps.org/protocol.html

If you have a lot of pages (up to 500 pages is free) you can auto generate them here: https://www.xml-sitemaps.com
Robots.txt http://upstart.com/robots.txt

Great, your website has a robots.txt file.
Analytics Great, your website has an analytics tool.

   Google Analytics
   Google Tag Manager
   Heap Analytics

PageSpeed Insights