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 Generated on January 30 2016 22:38 PM

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* The results are cached for 30s. If you have made changes to your page, please wait for 30s before re-running the test.

SEO Content

Title Lawson Family Plumbing, Inc.

Length : 28

Perfect, your title contains between 10 and 70 characters.

Length : 0

Description is missing. It will tell search engines and potential visitors what your page is about. Keep it between 70 and 160 characters (spaces included).

Note: Google sometimes chooses not display the description you put in here, but rather shows a part of your page text that it seems relevant to the users search query..
Og Meta Properties This page does not take advantage of Og Properties. When people share or like your page, it is great to have good Og properties. Otherwise, they will just see a link to your website.

In case of Facebook or Twitter this is how you get started:

Facebook: https://developers.facebook.com/docs/sharing/webmasters

Twitter: https://dev.twitter.com/cards/getting-started
H1 H2 H3 H4 H5 H6
3 0 1 0 0 0
  • [H1] Lawson Family Plumbing, Inc.
  • [H1] TestimonialsWHAT PEOPLE SAY ABOUT US!
  • [H1] Water Heater Repair In Phoenix
  • [H3] Water Heater Types
Images We found 12 images on this web page.

2 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio Ratio : 16%

Awesome! This page's ratio of text to HTML code is higher than 15, but lower than 25 percent.
Flash Perfect, no Flash content has been detected on this page.
Iframe IFrames elements were detected on this page. Search engines cannot read what is inside an IFrame (For example YouTube video's). It's not crucial, but if there is an alternative, please look into it.

URL Rewrite Good!
Underscores in the URLs Perfect! No underscores detected in your URLs.
In-page links We found a total of 3 links including 0 link(s) to files

Anchor Type Juice
HOME Internal Passing Juice
CONTACT US Internal Passing Juice

SEO Keywords

Keywords Cloud family heater phoenix plumbing all work lawson water call problems
Keywords Consistency
Keyword Content Title Description Headings
plumbing 7
water 5
family 5
heater 4
problems 4


Url Domain : water-heater-phoenix-az.com
Length : 27
Favicon Great, your website has a favicon.
Printability We could not find a Print-Friendly CSS.
Language Good. Your declared language is en.


Doctype HTML 5
Encoding Perfect. Your declared charset is UTF-8.
W3C Validity Errors : 7
Warnings : 0
Email Privacy Great! No email address has been found as plain text!
Deprecated HTML Great! We haven't found any deprecated HTML tags.
Speed Tips
Excellent, your website doesn't use nested tables.
Your website is using inline styles.
Great, your website has a few CSS files.
Perfect, your website has a few JavaScript files.
Your website does not take advantage of gzip.


Mobile Optimization
Apple Icon
Meta Viewport Tag
Flash content


XML Sitemap Missing

Your website does not have an XML sitemap - to make it easier for search engines to find your pages it is wise to generate a sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more efficiently.

Go here to know more on how to set this up: http://www.sitemaps.org/protocol.html

If you have a lot of pages (up to 500 pages is free) you can auto generate them here: https://www.xml-sitemaps.com
Robots.txt http://water-heater-phoenix-az.com/robots.txt

Great, your website has a robots.txt file.
Analytics Missing

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but it can also be good to install a second one in order to cross-check the data. This can be Google Analytics or Clicky.com

PageSpeed Insights

81 / 100    Speed
  Consider Fixing:
Enable compression
Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.

Enable compression for the following resources to reduce their transfer size by 59.5KiB (78% reduction).

  • Compressing http://water-heater-phoenix-az.com/wp-content/plugins/jetpack/css/jetpack.css?ver=3.3 could save 42.9KiB (82% reduction).
  • Compressing http://water-heater-phoenix-az.com/wp-content/themes/newdesign/style.css could save 8.8KiB (78% reduction).
  • Compressing http://water-heater-phoenix-az.com/ could save 7.9KiB (60% reduction).
Show how to fix
Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

  • http://water-heater-installations.com/wp-content/uploads/2015/01/certified.jpg (expiration not specified)
  • http://water-heater-phoenix-az.com/wp-content/themes/newdesign/images/business.png (expiration not specified)
  • http://water-heater-phoenix-az.com/wp-content/themes/newdesign/images/cards.png (expiration not specified)
  • http://water-heater-phoenix-az.com/wp-content/themes/newdesign/images/click.png (expiration not specified)
  • http://water-heater-phoenix-az.com/wp-content/themes/newdesign/images/discount.png (expiration not specified)
  • http://water-heater-phoenix-az.com/wp-content/themes/newdesign/images/facebook.png (expiration not specified)
  • http://water-heater-phoenix-az.com/wp-content/themes/newdesign/images/family.png (expiration not specified)
  • http://water-heater-phoenix-az.com/wp-content/themes/newdesign/images/logo.png (expiration not specified)
  • http://water-heater-phoenix-az.com/wp-content/themes/newdesign/images/senior.png (expiration not specified)
  • http://water-heater-phoenix-az.com/wp-content/themes/newdesign/images/testmonial.png (expiration not specified)
  • http://water-heater-phoenix-az.com/wp-content/themes/newdesign/images/twitter.png (expiration not specified)
  • http://water-heater-phoenix-az.com/wp-content/themes/newdesign/style.css (expiration not specified)
  • https://static.doubleclick.net/instream/ad_status.js (15 minutes)
Show how to fix
Minify CSS
Compacting CSS code can save many bytes of data and speed up download and parse times.

Minify CSS for the following resources to reduce their size by 2.6KiB (24% reduction).

  • Minifying http://water-heater-phoenix-az.com/wp-content/themes/newdesign/style.css could save 2.6KiB (24% reduction).
Show how to fix
Minify HTML
Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.

Minify HTML for the following resources to reduce their size by 2.1KiB (17% reduction).

  • Minifying http://water-heater-phoenix-az.com/ could save 2.1KiB (17% reduction).
Show how to fix
Minify JavaScript
Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.

Minify JavaScript for the following resources to reduce their size by 3.9KiB (2% reduction).

  • Minifying https://s.ytimg.com/yts/jsbin/player-en_US-vfl66BZ3R/base.js could save 3.9KiB (2% reduction) after compression.
Show how to fix
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 2 blocking CSS resources. This causes a delay in rendering your page.

None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Optimize CSS Delivery of the following:

  • http://water-heater-phoenix-az.com/wp-content/themes/newdesign/style.css
  • http://fonts.googleapis.com/css?family=Open+Sans:400,600,300,700,800
Show how to fix
Optimize images
Properly formatting and compressing images can save many bytes of data.

Optimize the following images to reduce their size by 1.1KiB (10% reduction).

  • Losslessly compressing http://water-heater-phoenix-az.com/wp-content/themes/newdesign/images/click.png could save 1.1KiB (10% reduction).
Show how to fix
  2 Passed Rules
Show details
Avoid landing page redirects

Your page has no redirects. Learn more about avoiding landing page redirects.

Prioritize visible content

You have the above-the-fold content properly prioritized. Learn more about prioritizing visible content.

* The results are cached for 30s. If you have made changes to your page, please wait for 30s before re-running the test.

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