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 Generated on March 29 2016 09:04 AM

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* The results are cached for 30s. If you have made changes to your page, please wait for 30s before re-running the test.

SEO Content

Title Home

Length : 4

Ideally, your title should contain between 10 and 70 characters (spaces included). Try to write a catchy title to get attention.

Length : 0

Description is missing. It will tell search engines and potential visitors what your page is about. Keep it between 70 and 160 characters (spaces included).

Note: Google sometimes chooses not display the description you put in here, but rather shows a part of your page text that it seems relevant to the users search query..
Og Meta Properties This page does not take advantage of Og Properties. When people share or like your page, it is great to have good Og properties. Otherwise, they will just see a link to your website.

In case of Facebook or Twitter this is how you get started:

Facebook: https://developers.facebook.com/docs/sharing/webmasters

Twitter: https://dev.twitter.com/cards/getting-started
H1 H2 H3 H4 H5 H6
1 1 3 1 0 0
  • [H1] A little bit about us...
  • [H2] Whitecroft Capabilities 2014 Video
  • [H3]
  • [H3] Latest From Our Blog
  • [H3] Popular Products
  • [H4]
Images We found 22 images on this web page.

2 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio Ratio : 20%

Awesome! This page's ratio of text to HTML code is higher than 15, but lower than 25 percent.
Flash Perfect, no Flash content has been detected on this page.
Iframe Great, there are no IFrames detected on this page.

URL Rewrite Good!
Underscores in the URLs Perfect! No underscores detected in your URLs.
In-page links We found a total of 40 links including 1 link(s) to files

Anchor Type Juice
Home Internal Passing Juice
About Internal Passing Juice
Blog Internal Passing Juice
Careers Internal Passing Juice
Our Solutions Internal Passing Juice
Our Products Internal Passing Juice
Case Studies Internal Passing Juice
Technical Centre Internal Passing Juice
Contact Us Internal Passing Juice
Have a query about BIM? Contact our BIM Services Team Today Internal Passing Juice
Our 2016 Sales Engineer Development Programme intake opens this March – Could this be your opportunity to Shine? Internal Passing Juice
Whitecroft Lighting Announce Sales Person of The Year 2015 Internal Passing Juice
Whitecroft Christmas Jumper Day – Doing our bit in a Christmas knit! Internal Passing Juice
#TextSanta Internal Passing Juice
Top of the class! A school full of Whitecroft luminaires has won the UK’s leading architecture award – the Riba Stirling Prize! Internal Passing Juice
supports HTML5 video External Passing Juice
Sitemap Internal Passing Juice
Terms of Use Internal Passing Juice
Privacy Policy Internal Passing Juice
Environment Internal Passing Juice
Accreditations Internal Passing Juice
Warranty Internal Passing Juice
Ceiling Compatibility Matrix Internal Passing Juice
Aerial - LED Internal Passing Juice
Aerial - Twin Internal Passing Juice
Avenue - Recessed Internal Passing Juice
Avenue Recessed - tunable white Internal Passing Juice
Avenue Suspended - tunable white Internal Passing Juice
Bayon Internal Passing Juice
Cascade - LED Internal Passing Juice
Cascade LED - tunable white Internal Passing Juice
Cityline - tunable white Internal Passing Juice
Duo3 - Office Internal Passing Juice
Esprit - LED Internal Passing Juice
Foil - Twin Optic Internal Passing Juice
Foil - X-line Internal Passing Juice
Mirage - LED Internal Passing Juice
Mirage LED - tunable white Internal Passing Juice
Tegan - tunable white Internal Passing Juice
Inspiration - Suspended Internal Passing Juice

SEO Keywords

Keywords Cloud tunable video products recessed popular led avenue cascade suspended white
Keywords Consistency
Keyword Content Title Description Headings
led 6
tunable 6
white 6
avenue 3
video 3


Url Domain : whitecroftlighting.com
Length : 22
Favicon Great, your website has a favicon.
Printability We could not find a Print-Friendly CSS.
Language You have not specified a language.


Doctype HTML 5
Encoding Perfect. Your declared charset is UTF-8.
W3C Validity Errors : 7
Warnings : 13
Email Privacy Great! No email address has been found as plain text!
Deprecated HTML Great! We haven't found any deprecated HTML tags.
Speed Tips
Excellent, your website doesn't use nested tables.
Perfect. No inline css has been found in HTML tags!
Your website has too many CSS files (more than 4).
Your website has too many JS files (more than 6).
Your website does not take advantage of gzip.


Mobile Optimization
Apple Icon
Meta Viewport Tag
Flash content


XML Sitemap Missing

Your website does not have an XML sitemap - to make it easier for search engines to find your pages it is wise to generate a sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more efficiently.

Go here to know more on how to set this up: http://www.sitemaps.org/protocol.html

If you have a lot of pages (up to 500 pages is free) you can auto generate them here: https://www.xml-sitemaps.com
Robots.txt http://whitecroftlighting.com/robots.txt

Great, your website has a robots.txt file.
Analytics Great, your website has an analytics tool.

   Google Analytics

PageSpeed Insights


Clicky Web Analytics