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 Generated on February 17 2016 16:58 PM

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SEO Content

Title Car Sharing: An Alternative to Car Rental with Zipcar

Length : 53

Perfect, your title contains between 10 and 70 characters.
Description Welcome to Zipcar. Zipcar is the world’s largest car sharing and car club service. We are an alternative to traditional car rental and car ownership.

Length : 149

Great, your meta description contains between 70 and 160 characters.
Og Meta Properties This page does not take advantage of Og Properties. When people share or like your page, it is great to have good Og properties. Otherwise, they will just see a link to your website.

In case of Facebook or Twitter this is how you get started:

Facebook: https://developers.facebook.com/docs/sharing/webmasters

Twitter: https://dev.twitter.com/cards/getting-started
H1 H2 H3 H4 H5 H6
2 16 34 14 0 0
  • [H1] Winter, meet wanderlust.
  • [H1] don't take it from us
  • [H2] Driver, meet Zipcar. Gas, insurance, and mileage included.
  • [H2] what’s zipcar?
  • [H2] Glad you asked. It’s a smarter way to get around the city.
  • [H2] how it works
  • [H2] 4 simple steps to Zipcar freedom.
  • [H2] where do zipcars live?
  • [H2] Find us in your local neighborhood, or in cities and airports across the globe.
  • [H2] Zipcar is coming!
  • [H2] meet the cars
  • [H2] rates & plans
  • [H2] Try a few on for size and pick the one that fits. (You can change at any time.)
  • [H2] where do you want to zip?
  • [H2] Here’s what you need to do to get on the road:
  • [H2] Take it from our members. Here's how they use Zipcar.
  • [H2]
  • [H2]
  • [H3] Finding vehicles near you...
  • [H3] Bummer. We don't have Zipcars near you...yet.
  • [H3] United States
  • [H3] Canada
  • [H3] Austria
  • [H3] France
  • [H3] Germany
  • [H3] Spain
  • [H3] United Kingdom
  • [H3] Turkey
  • [H3] newest zipcar universities
  • [H3] United States
  • [H3] Canada
  • [H3] Austria
  • [H3] France
  • [H3] Germany
  • [H3] Spain
  • [H3] United Kingdom
  • [H3] Turkey
  • [H3] newest zipcar universities
  • [H3] 1. join
  • [H3] 2. reserve
  • [H3] 3. tap
  • [H3] 4. drive!
  • [H3] Pick from the list below or search an address or zip code
  • [H3] Learn about Zipcar rates.
  • [H3] Membership from:
  • [H3] Driving rates from:
  • [H3] The Murphys
  • [H3] Richard Fipphen & Pamela Terry
  • [H3] Green Couch Productions
  • [H3] How to reserve & unlock a Zipcar
  • [H3] Where can I find a car?
  • [H3] Ready to hop on board?
  • [H4] Take one of these babies for a spin. Join Zipcar
  • [H4] Try searching another location.
  • [H4] Type in a location above, or select from the list below.
  • [H4] Type in a location above, or select from the list below.
  • [H4]
  • [H4] Neighborhoods
  • [H4]
  • [H4] Search Results
  • [H4] create a zipcar log in
  • [H4] have your driver’s license handy
  • [H4] grab your credit or debit card
  • [H4] A car-free family in Toronto.
  • [H4] Urban boomers loving NYC.
  • [H4] Filming music videos via Ziptruck.
Images We found 49 images on this web page.

23 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio Ratio : 10%

This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content. Search engines these days are smart enough to figure out if a page is on-topic and interesting enough to get higher rankings in their search results.

Try to write a good article around 1500 words and check for grammar and spelling errors. As they say in the SEO world: "Content is King."
Flash Perfect, no Flash content has been detected on this page.
Iframe IFrames elements were detected on this page. Search engines cannot read what is inside an IFrame (For example YouTube video's). It's not crucial, but if there is an alternative, please look into it.

URL Rewrite Good!
Underscores in the URLs We have detected underscores in your URLs. You should rather use hyphens to optimize your SEO.
In-page links We found a total of 142 links including 0 link(s) to files

Anchor Type Juice
Skip to Content Internal Passing Juice
Skip to Main Navigation Internal Passing Juice
Skip to Secondary Navigation Internal Passing Juice
Return to Homepage Internal Passing Juice
for business Internal Passing Juice
for universities Internal Passing Juice
reserve Internal Passing Juice
sign out Internal Passing Juice
Sign In Internal Passing Juice
Join Zipcar Internal Passing Juice
our blog: ziptopia Internal Passing Juice
Privacy Notice Internal Passing Juice
Atlanta Internal Passing Juice
Austin Internal Passing Juice
Baltimore Internal Passing Juice
Boston Internal Passing Juice
Chicago Internal Passing Juice
Dallas, TX Internal Passing Juice
Denver, CO Internal Passing Juice
Detroit, MI Internal Passing Juice
Houston, TX Internal Passing Juice
Los Angeles Internal Passing Juice
Miami Internal Passing Juice
Milwaukee, WI Internal Passing Juice
Minneapolis, MN Internal Passing Juice
New York/New Jersey Internal Passing Juice
Philadelphia Internal Passing Juice
Pittsburgh Internal Passing Juice
Portland Internal Passing Juice
Providence Internal Passing Juice
Sacramento, CA Internal Passing Juice
San Diego, CA Internal Passing Juice
San Francisco Bay Area Internal Passing Juice
Seattle Internal Passing Juice
Washington DC Internal Passing Juice
Kitchener/Waterloo, ON Internal Passing Juice
London, ON Internal Passing Juice
Ottawa, ON Internal Passing Juice
Toronto Internal Passing Juice
Vancouver Internal Passing Juice
Victoria Internal Passing Juice
Bregenz Internal Passing Juice
Feldkirch Internal Passing Juice
Graz Internal Passing Juice
Innsbruck Internal Passing Juice
Linz Internal Passing Juice
Salzburg Internal Passing Juice
St. Pölten Internal Passing Juice
Wels Internal Passing Juice
Wien Internal Passing Juice
Aix-en-Provence Internal Passing Juice
Avignon Internal Passing Juice
Bordeaux Internal Passing Juice
Cannes Internal Passing Juice
Lille Internal Passing Juice
Lyon Internal Passing Juice
Marseille Internal Passing Juice
Montpellier Internal Passing Juice
Nantes Internal Passing Juice
Nice Internal Passing Juice
Paris Internal Passing Juice
Rennes Internal Passing Juice
Strasbourg Internal Passing Juice
Toulon Internal Passing Juice
Toulouse Internal Passing Juice
Frankfurt Internal Passing Juice
Barcelona Internal Passing Juice
Madrid Internal Passing Juice
Bristol Internal Passing Juice
Cambridge Internal Passing Juice
Edinburgh Internal Passing Juice
Glasgow Internal Passing Juice
London Internal Passing Juice
Maidstone Internal Passing Juice
Oxford Internal Passing Juice
Istanbul Internal Passing Juice
See all Zipcar cities. Internal Passing Juice
Baltimore City Community College Internal Passing Juice
Bloomsburg University Internal Passing Juice
Nassau Community College Internal Passing Juice
Queensborough Community College Internal Passing Juice
Westmont College Internal Passing Juice
Bowie State Internal Passing Juice
Cal State San Marcos Internal Passing Juice
NCU Internal Passing Juice
Mitchell College Internal Passing Juice
Texas Tech University Internal Passing Juice
EIU Internal Passing Juice
Rhode Island College Internal Passing Juice
Find your university. Internal Passing Juice
- External Passing Juice
Join now Internal Passing Juice
airports Internal Passing Juice
Membership Internal Passing Juice
See all rates & plans Internal Passing Juice
How it works Internal Passing Juice
Find cars Internal Passing Juice
About Internal Passing Juice
FAQs Internal Passing Juice
Press Internal Passing Juice
Partners Internal Passing Juice
Careers Internal Passing Juice
Tell a Friend Internal Passing Juice
Gift Certificates Internal Passing Juice
Affiliates Internal Passing Juice
Contact Internal Passing Juice
Business Internal Passing Juice
University Internal Passing Juice
FastFleet External Passing Juice
Zipvan External Passing Juice
Terms of Use Internal Passing Juice
Privacy Notice Internal Passing Juice
Atlanta Internal Passing Juice
Austin Internal Passing Juice
Baltimore Internal Passing Juice
Boston Internal Passing Juice
Chicago Internal Passing Juice
Dallas Internal Passing Juice
Denver Internal Passing Juice
Detroit Internal Passing Juice
Houston Internal Passing Juice
Los Angeles Internal Passing Juice
Miami Internal Passing Juice
Minneapolis Internal Passing Juice
Milwaukee Internal Passing Juice
New York Internal Passing Juice
Philadelphia Internal Passing Juice
Pittsburgh Internal Passing Juice
Portland Internal Passing Juice
Providence Internal Passing Juice
Sacramento Internal Passing Juice
San Diego Internal Passing Juice
San Francisco Internal Passing Juice
Seattle Internal Passing Juice
Washington DC Internal Passing Juice
Canada External Passing Juice
Deutschland External Passing Juice
España External Passing Juice
France External Passing Juice
Österreich External Passing Juice
Türkiye Internal Passing Juice
United Kingdom External Passing Juice

SEO Keywords

Keywords Cloud zipcar searching from join zipcars car cities cars rates across
Keywords Consistency
Keyword Content Title Description Headings
zipcar 16
searching 9
cities 8
across 7
join 7


Url Domain : zipcar.com
Length : 10
Favicon Great, your website has a favicon.
Printability We could not find a Print-Friendly CSS.
Language Good. Your declared language is en.


Doctype XHTML 1.0 Strict
Encoding Perfect. Your declared charset is UTF-8.
W3C Validity Errors : 96
Warnings : 22
Email Privacy Great! No email address has been found as plain text!
Deprecated HTML Great! We haven't found any deprecated HTML tags.
Speed Tips
Excellent, your website doesn't use nested tables.
Your website is using inline styles.
Your website has too many CSS files (more than 4).
Your website has too many JS files (more than 6).
Your website does not take advantage of gzip.


Mobile Optimization
Apple Icon
Meta Viewport Tag
Flash content


XML Sitemap Great, your website has an XML sitemap.

Robots.txt http://zipcar.com/robots.txt

Great, your website has a robots.txt file.
Analytics Great, your website has an analytics tool.

   Google Tag Manager

PageSpeed Insights

56 / 100    Speed
  Should Fix:
Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

  • http://bat.bing.com/bat.js (expiration not specified)
  • http://cdn.optimizely.com/js/271989291.js?1455724709 (2 minutes)
  • http://www.googletagmanager.com/gtm.js?id=GTM-T7S3&l=gtmDataLayer (15.5 minutes)
  • http://connect.facebook.net/en_US/fbds.js (20 minutes)
  • http://maps.googleapis.com/maps/api/js?libraries=places&v=3.4&client=gme-zipcarinc&sensor=false&language=en (30 minutes)
  • http://platform.twitter.com/oct.js (30 minutes)
  • http://www.google-analytics.com/plugins/ua/linkid.js (60 minutes)
  • http://www.google-analytics.com/analytics.js (2 hours)
  • http://www.zipcar.com/api/drupal/1.0/fleets?locale=en-US (3 hours)
  • http://www.zipcar.com/api/drupal/1.0/location-search-terms (3 hours)
  • http://www.zipcar.com/api/drupal/1.0/markets?locale=en-US (3 hours)
  • http://www.zipcar.com/api/drupal/1.0/neighborhoods?locale=en-US (3 hours)
  • http://www.zipcar.com/api/drupal/1.0/vehicle-models?locale=en-US (3 hours)
  • http://www.zipcar.com/api/drupal/1.0/vehicle-styles?locale=en-US (3 hours)
  • https://media.zipcar.com/images/style-image?style_id=142802904 (24 hours)
  • https://media.zipcar.com/images/style-image?style_id=235652937 (24 hours)
  • https://media.zipcar.com/images/style-image?style_id=527589696 (24 hours)
  • https://media.zipcar.com/images/style-image?style_id=8577467 (24 hours)
  • https://media.zipcar.com/images/style-image?style_id=8577468 (24 hours)
  • https://media.zipcar.com/images/style-image?style_id=8577469 (24 hours)
  • https://media.zipcar.com/images/style-image?style_id=8577470 (24 hours)
  • https://media.zipcar.com/images/style-image?style_id=8577471 (24 hours)
  • https://media.zipcar.com/images/style-image?style_id=8577472 (24 hours)
  • https://media.zipcar.com/images/style-image?style_id=8577473 (24 hours)
  • https://media.zipcar.com/images/style-image?style_id=8586490 (24 hours)
  • https://media.zipcar.com/images/style-image?style_id=8586495 (24 hours)
  • https://media.zipcar.com/images/style-image?style_id=8586499 (24 hours)
  • https://media.zipcar.com/images/style-image?style_id=9870070 (24 hours)
Show how to fix
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 12 blocking script resources and 6 blocking CSS resources. This causes a delay in rendering your page.

None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Remove render-blocking JavaScript:

  • http://dru-cdn.zipcar.com/sites/default/files/js/js_8PI_izDdCzm0sEyJq1sRqSNvbGTYY5Dcixhlja1mkOw.js
  • http://cdn.optimizely.com/js/271989291.js?1455724709
  • http://dru-cdn.zipcar.com/sites/default/files/js/js_3TykeRWpejhD4-J3vdlaNXdULg9xhOZhbsppK0o2bUs.js
  • http://dru-cdn.zipcar.com/sites/default/files/js/js_pYJXyQNCL8XAKlXyVaTH7zK5tcDerJkf3Zo9rknD078.js
  • http://dru-cdn.zipcar.com/sites/default/files/js/js_xcTUPS_xXycxQw0-eiP6EGGL2JSngqBFxIbyzDVNRMw.js
  • http://dru-cdn.zipcar.com/sites/default/files/js/js_GCFwCzeQFEIsrRYWcSGLcDuApL7-QLgchWZTMQLeF-I.js
  • http://dru-cdn.zipcar.com/sites/default/files/js/js_SdZAOcBWH4opFIJIt2RCTLX1a9_whZdGmigtI3rpIjQ.js
  • http://dru-cdn.zipcar.com/sites/default/files/js/js_XkmdMqamzYAztqZFq-bdm5DS2tfeaXTyG9B4krzjJXQ.js
  • http://maps.googleapis.com/maps/api/js?libraries=places&v=3.4&client=gme-zipcarinc&sensor=false&language=en
  • http://dru-cdn.zipcar.com/sites/default/files/js/js_AA-epZFMQMSIv2RP2CXJJo5CypP4wSuG0IPXtjCCyf0.js
  • http://dru-cdn.zipcar.com/sites/default/files/js/js_VnbCkFVg1_ESV_3lJDiSXQWDCPJuLdDmvOp-9QiDP0E.js
  • http://dru-cdn.zipcar.com/sites/default/files/js_injector/js_injector_36.js?o1z9gr

Optimize CSS Delivery of the following:

  • http://dru-cdn.zipcar.com/sites/default/files/cdn/css/http/css_9SD9KIsaQFXoTx0sPvP1qLT0rVTTeV6deKWG6etnE78.css
  • http://dru-cdn.zipcar.com/sites/default/files/cdn/css/http/css_sb0mEtlTSSRn-Da6wJ-mFTNrNxLZJ8-XKv-ljMpFZbs.css
  • http://dru-cdn.zipcar.com/sites/default/files/cdn/css/http/css_atYZ8XmemyJuNrEmvx5LEmFmpwxWeZs8wNg78nCM1vQ.css
  • http://dru-cdn.zipcar.com/sites/default/files/cdn/css/http/css_ymjf31BYJWvqBCsLqQ1irh1INVk9SidCsPqtUAINDL8.css
  • http://dru-cdn.zipcar.com/sites/default/files/cdn/css/http/css_cQM3XIOSMex6Ha_XyRKB3FtjIjusM8Vo6XKoAPMpMto.css
  • http://dru-cdn.zipcar.com/sites/default/files/cdn/css/http/css_fe4VAQAD8i1fr0bt1nUXHchXCe9tA8esQBmqXqNLUZA.css
Show how to fix
  Consider Fixing:
Enable compression
Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.

Enable compression for the following resources to reduce their transfer size by 62.7KiB (63% reduction).

  • Compressing http://www.zipcar.com/sites/default/files/images/android-en.svg could save 12.9KiB (76% reduction).
  • Compressing http://www.zipcar.com/sites/default/files/images/ios-en.svg could save 12.8KiB (63% reduction).
  • Compressing http://cdn.brsrvr.com/v1/br-trk-5381.js could save 7.9KiB (64% reduction).
  • Compressing http://dru-cdn.zipcar.com/sites/default/files/zipcar_header_logo.svg could save 7KiB (72% reduction).
  • Compressing http://www.zipcar.com/sites/default/files/images/youtube.svg could save 3.1KiB (59% reduction).
  • Compressing http://dru-cdn.zipcar.com/sites/default/files/images/zipcar_responsive_logo.svg could save 2.4KiB (56% reduction).
  • Compressing http://www.zipcar.com/sites/default/files/zipcar_header_logo_notag.svg could save 1.7KiB (51% reduction).
  • Compressing http://www.zipcar.com/sites/default/files/images/instagram.svg could save 1.6KiB (61% reduction).
  • Compressing http://www.zipcar.com/sites/default/files/images/googleplus.svg could save 1.5KiB (59% reduction).
  • Compressing http://www.zipcar.com/sites/default/files/images/twitter.svg could save 1.4KiB (54% reduction).
  • Compressing http://www.zipcar.com/sites/default/files/images/linkedin.svg could save 1.4KiB (60% reduction).
  • Compressing http://dru-cdn.zipcar.com/sites/default/files/images/hiw_icon_reserve.svg could save 1.4KiB (51% reduction).
  • Compressing http://dru-cdn.zipcar.com/sites/default/files/images/hiw_icon_join.svg could save 1.1KiB (48% reduction).
  • Compressing http://dru-cdn.zipcar.com/sites/default/files/images/hiw_icon_unlock.svg could save 1.1KiB (50% reduction).
  • Compressing http://www.zipcar.com/sites/default/files/images/facebook.svg could save 1.1KiB (59% reduction).
  • Compressing https://members.zipcar.com/ajax/login-header?callback=jQuery183015716807707212865_1455724710420&_=1455724710552 could save 991B (60% reduction).
  • Compressing https://members.zipcar.com/ajax/login-header?callback=jQuery_30ncsdamj0scvs9mr7kf&_=1455724710551 could save 982B (60% reduction).
  • Compressing http://dru-cdn.zipcar.com/sites/default/files/images/hiw_icon_drive.svg could save 902B (46% reduction).
  • Compressing http://www.zipcar.com/sites/default/files/images/flipboard.svg could save 812B (61% reduction).
  • Compressing http://dru-cdn.zipcar.com/sites/default/files/images/zipcar_responsive_menu_icon.svg could save 636B (55% reduction).
Show how to fix
Minify HTML
Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.

Minify HTML for the following resources to reduce their size by 2.4KiB (10% reduction).

  • Minifying http://www.zipcar.com/ could save 2.4KiB (10% reduction) after compression.
Show how to fix
Minify JavaScript
Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.

Minify JavaScript for the following resources to reduce their size by 46KiB (25% reduction).

  • Minifying http://dru-cdn.zipcar.com/sites/default/files/js/js_pYJXyQNCL8XAKlXyVaTH7zK5tcDerJkf3Zo9rknD078.js could save 16.5KiB (18% reduction) after compression.
  • Minifying http://dru-cdn.zipcar.com/sites/default/files/js/js_xcTUPS_xXycxQw0-eiP6EGGL2JSngqBFxIbyzDVNRMw.js could save 11.8KiB (26% reduction) after compression.
  • Minifying http://dru-cdn.zipcar.com/sites/default/files/js/js_GCFwCzeQFEIsrRYWcSGLcDuApL7-QLgchWZTMQLeF-I.js could save 6.1KiB (30% reduction) after compression.
  • Minifying http://dru-cdn.zipcar.com/sites/default/files/js/js_3TykeRWpejhD4-J3vdlaNXdULg9xhOZhbsppK0o2bUs.js could save 4.3KiB (66% reduction) after compression.
  • Minifying http://dru-cdn.zipcar.com/sites/default/files/js/js_XkmdMqamzYAztqZFq-bdm5DS2tfeaXTyG9B4krzjJXQ.js could save 3.2KiB (35% reduction) after compression.
  • Minifying http://dru-cdn.zipcar.com/sites/default/files/js/js_AA-epZFMQMSIv2RP2CXJJo5CypP4wSuG0IPXtjCCyf0.js could save 2.9KiB (26% reduction) after compression.
  • Minifying http://dru-cdn.zipcar.com/sites/all/modules/custom/zipcar_cust_locate/js/zipcar_cust_locate.js?o1z9gr could save 1.1KiB (33% reduction) after compression.
Show how to fix
Optimize images
Properly formatting and compressing images can save many bytes of data.

Optimize the following images to reduce their size by 5.8KiB (24% reduction).

  • Losslessly compressing http://www.zipcar.com/sites/default/files/zipcar_header_logo_notag.png could save 1.1KiB (39% reduction).
  • Losslessly compressing http://dru-cdn.zipcar.com/sites/default/files/images/list_divider_clear-compressor.gif could save 995B (90% reduction).
  • Losslessly compressing http://www.zipcar.com/sites/default/files/images/drtv_bg_bullet-compressor.gif could save 988B (87% reduction).
  • Losslessly compressing https://media.zipcar.com/images/model-image?model_id=1263768063&mode=thumb could save 940B (15% reduction).
  • Losslessly compressing https://media.zipcar.com/images/model-image?model_id=1302937793&mode=thumb could save 686B (11% reduction).
  • Losslessly compressing https://media.zipcar.com/images/model-image?model_id=1688824324&mode=thumb could save 638B (12% reduction).
  • Losslessly compressing http://dru-cdn.zipcar.com/sites/all/themes/zipcar_v1/images/reserve-address-compressor.gif could save 600B (25% reduction).
Show how to fix
  3 Passed Rules
Show details
Avoid landing page redirects

Your page has no redirects. Learn more about avoiding landing page redirects.

Minify CSS

Your CSS is minified. Learn more about minifying CSS.

Prioritize visible content

You have the above-the-fold content properly prioritized. Learn more about prioritizing visible content.

99 / 100    User Experience
  Consider Fixing:
Size tap targets appropriately
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.

The following tap targets are close to other nearby tap targets and may need additional spacing around them.

  • The tap target <div></div> and 1 others are close to other tap targets.
  • The tap target <a href="http://www.zip…f&amp;view_mobile=">Canada</a> and 2 others are close to other tap targets.
Show how to fix
  5 Passed Rules
Show details
Avoid app install interstitials that hide content

Your page does not appear to have any app install interstitials that hide a significant amount of content. Learn more about the importance of avoiding the use of app install interstitials.

Avoid plugins

Your page does not appear to use plugins, which would prevent content from being usable on many platforms. Learn more about the importance of avoiding plugins.

Configure the viewport

Your page specifies a viewport matching the device's size, which allows it to render properly on all devices. Learn more about configuring viewports.

Size content to viewport

The contents of your page fit within the viewport. Learn more about sizing content to the viewport.

Use legible font sizes

The text on your page is legible. Learn more about using legible font sizes.

* The results are cached for 30s. If you have made changes to your page, please wait for 30s before re-running the test.